Markelytics Solutions Licenses Decipher’s Beacon (Market Research and Reporting Platform)

Leading, global market research company chooses platform due to ease-of-use and breadth of integrated features

BeaconFresno, CA  – April 29, 2014 –  Decipher, a comprehensive market research services firm, today announced that Markelytics Solutions has licensed its market research and reporting platform, Beacon. Markelytics Solutions, a market research operations support provider and outsourcing business, will use the platform to provide custom options to a variety of industries in 55 countries.

Jasal Shah, CEO and managing director for Markelytics, said, “We found the Beacon platform extremely easy to use, giving us a single place to program both mobile and desktop surveys. Because it has so many custom features and tools, it fits our requirements as we cater to a variety of industries and deploy many kinds of surveys across online, mobile, CATI or CAPI. We plan to use the platform even more extensively in the future. It was our first choice as a survey software and reporting solution.”

The platform’s user-friendly interface was Markelytics primary motivation for licensing Beacon, along with the platform’s integrated solutions, interactive data reporting and dashboards that deliver real-time data access from the minute a study begins. Because Markelytics serves such a wide range of industries – including healthcare, automotive, sports and leisure, information technology, media and telecom, and more – the company needed a platform that could serve as a central location for collecting data from many different sources – from door-to-door to online surveys and all the way to mobile surveys and telephone interviews.

As a robust “Research Hub”, Beacon serves as a central location where users can view all their research initiatives in a single location. This robust survey and reporting software suite features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys. Beacon allows numerous question formats, multiple languages and branding customisation. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform, includes Quester’s automated probing software and has integrated iModerate qualitative conversation technology for both online and mobile surveys.

About Markelytics Solutions
Markelytics Solutions Ltd. is a leading Market Research agency established in 2003. We are an India-based subsidiary company of Cross-Marketing Inc which is listed on Tokyo Stock exchange. Headquartered in Tokyo, we have delivery centre in Bangalore, Branch Offices in Delhi, Mumbai, San Francisco, Hamiltion (USA) and Group offices in Osaka, Beijing, Singapore. We have a worldwide presence with a purpose to partner with global collaborations to facilitate real market intelligence, using the latest methodology, best-in-class research techniques and cost-effective measures for some of the world’s leading Research Professionals and Agencies.  Our services include Global Project Management and Global Data Collection, Survey Scripting and Hosting, Data Tabulation and Analysis, Analysis and Reporting.

About Decipher
A marketing research services provider based in Fresno, California, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt.

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