Lightspeed Research and GMI License Decipher’s Beacon Market Research Platform

Leading providers of digital data collection services for market research license the Beacon professional software platform

Online MR NewsFRESNO, Calif. – June 18, 2013 – The global leader in providing technology-enabled solutions and respondents for market research, Lightspeed Research a Kantar and WPP company, has licensed the Beacon market research platform developed by Decipher. The company, which acquired GMI (Global Market Insite, Inc.) two years ago to create one of the world’s largest online panel and sample providers, will use Beacon for its survey programming and reporting power.

“Beacon complements our suite of innovative research solutions, enhancing our ability to gather and report survey data from our panelists around the world,” said Dan Fitzgerald, Vice President and General Manager, Americas, for GMI.  “Decipher has proven to be a strong partner to GMI over the past several years, sharing our commitment to providing best-in-class technology and digital-based services to the market.  Through a user friendly portal this data collection platform delivers results that help our clients analyze and act on important data effectively and efficiently, allowing them to make informed business decisions.”

The Beacon survey and reporting platform was designed for ease of use while also delivering complex functionality. It allows users to build and deploy their own online and mobile surveys with numerous question formats, multiple languages and branding customization. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform.

“Having two highly respected companies put their faith in our Beacon platform speaks volumes to the time, thought and expertise that went into creating this software,” said Kristin Luck, president of Decipher. “We created a platform that is easy to use, while also providing the depth of survey functionality and reporting that market researchers need. This is a combination that traditionally has been difficult to find in the industry- until now.”

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

About Lightspeed Research

Lightspeed Research is the leading provider of technology-enabled solutions and online respondents for global market research.  Lightspeed Research digitally accesses and derives insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry’s most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, and observed digital behavior and ad tracking, Lightspeed Research offers the industry’s highest-quality and most complete combination of qualitative and quantitative online research. This is backed by an expert client operations team that provides a range of data collection services, from sample management and survey design to programming and reporting.

Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific.  For more information, visit www.lightspeedresearch.com and www.lightspeedresearchblog.com.

About GMI

GMI empowers insights.  From intelligent sampling to award-winning survey engagement software to sample management and custom reporting, GMI adds value at every stage of the research process.  With millions of deeply profiled double opt-in panelists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific, and with real-time respondent sourcing and advanced sample balancing capabilities, GMI offers a wide range of respondent access in a single, trusted partner.

Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, GMI delivers the industry’s most complete and highest-quality online research.  GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research.  For more information, visit www.gmi-mr.com and www.gmi-mrblog.com.

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