Kinesis Survey Technologies’ Mobile Survey Traffic Rates Show Notable Increase Across US, Europe

Updated whitepaper provides comparative data from the past quarter detailing the usage of mobile devices among market research participants in Europe and the U.S.

Kinesis_NewLogo_RGBsmallAUSTIN, TX (Oct. 9, 2013) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions has published findings, from the latest update, to its quarterly whitepaper entitled Online Survey Statistics from the Mobile Future.

This latest version includes detailed Q3 2013 statistics about Kinesis’ online survey platform usage, and specifically the incidence at which various traffic metrics now occur on mobile devices versus desktop devices. Q1 and Q3 2012 data, published in the previous versions of the whitepaper, remain, and are provided for comparative analysis.  Across the US and Europe, combined survey participation, via mobile devices, rose to a whopping 43.28% of total survey respondents.  Completion rates across mobile devices were only 7%, with an additional 9% terminated involuntarily due to a full quota or other factor.

“Each quarter continues to show solid growth in mobile traffic, both on an absolute, and a percentage basis.” said Tariq Mirza, Kinesis’ Managing Director of Europe. “We are beyond the tipping point now.”

Android and iPhone traffic was almost evenly split (39.95% and 34.45%, respectively), although iOS traffic as a whole surpasses that of Android, when tablets and other devices are accounted for.

As the leading mobile and multi-mode survey software provider, Kinesis publishes its data primarily as a predictor of what the market research industry, as a whole, will likely experience, as mobile usage continues to play a significant role in online survey research. The whitepaper also addresses how the current lack of mobile device support may be biasing online research studies.  Statistics detailed in the whitepaper were compiled based upon metadata from all survey traffic hosted on Kinesis’ SaaS infrastructure, during the specified time periods. Traffic breakouts are provided by device type, browser type, and geographic region. Also included is data relative to completion and dropout rates by device.

The regularly updated Online Survey Statistics from the Mobile Future series is available for free download on the Kinesis website: www.kinesissurvey.com.

About Kinesis Survey Technologies

Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.

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