Inveready Leads €600.000 Investment Round For Conzoom

LOGOBarcelona, 23rd September 2014 – The consumer analytics company Conzoom announces today the closing of a 600,000€ funding round lead by Inveready. It is the company’s first round and the objective is to allow the company to continue to improve its technological platform, accelerate its commercial development, both in Spain and internationally, and become a global reference in the management and activation of the “social consumer”.

Conzoom provides data and insights to marketers to help them building effective brand and communications strategies taking into account consumers’ social profile and ability to influence other consumers. It is based on an innovative solution and proprietary algorithms that blend consumers’ attitudinal data with social analytics.

“Conzoom data proves that brands that build stronger relationships with the most socially active consumers achieve more positive comments and conversations on Social Networks. Our data shows as well that these relations are not achieved through isolated Social Media activities, but through a holistic communication management”, explains Jordi Ferrer, Conzoom’s CEO and founder. Regarding Inveready, Ferrer adds: “The support of Inveready will help us to accelerate the expansion of our platform and to be able to help more brands to develop winning strategies in this new environment”.

Prior to forming Conzoom, Jordi Ferrer served in multiple leadership roles on TNS’ global management team, ultimately as Global MD of TNS Digital and a member of the Kantar and WPP Digital Advisory Boards. Earlier, Ferrer served as Global Head of Strategy and M&A and member of the Global TNS Board.

Ignacio Fonts, Inveready’s Managing Partner, indicates “we are glad that the first investment of Inveready’s new TIC fund is also the first in the market research space in our, new portfolio”. Launched at the beginning of this year after First Capital II, this fund aims to reach a 20 million euros size, 8 of which have already been allocated. “Conzoom’s profile is one of a scalable company and with a distinct international focus”, states Fonts.

Among its clients, Conzoom counts on well-known international companies such as Castañer, Revlon, Nissan or Manfrotto.

Launch of Top Social Brands

Together with the closing of this round with Inveready, the recent presentation in Spain of the study Top Social Brands by Conzoom will enable the consolidation of the company as the leader and landmark in the consumer’s influence management and in the strategic building of the brand.

Top Social Brands is a ground-breaking report that analyses the health of over 250 brands of 30 product and service categories amongst the different ‘social and influence’ segments of consumers. It assesses the brands ability to attract and seduce the different types of ‘social consumers’, amongst which the most active and resonant ones, the Influencers.

ABOUT INVEREADY

Inveready Technology Investment Group (www.inveready.com) is the first Spanish Investment Group focused on innovative companies during their first stages of life and with financial needs in their seed stages of between 1 and 4 million euros. Inveready has offices in Barcelona, Madrid and San Francisco, which is really helpful for the companies when they want to start internationalizing their solutions.

Today Inveready counts on 5 investment vehicles with managed assets higher than 50 million euros and 120 shareholders, and over 40 investees such as Adman, Agile, Contents, Mobincube, Palo Biofarma, Sweetspot or Catchoom.

Inveready has recently announced divestitures in its investees Password Bank, 3Scale Networks, Indisys, Lucierna and Más Móvil.

FURTHER INFORMATION

Conzoom: www.conzoom.com

Top Social Brands: www.conzoom.com/topsocialbrands

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