Harpeth Marketing Launches 3rd eBook on Marketing & Sales for Market Research Firms

Harpeth MarketingFRANKLIN, TN, January 15, 2013 – Harpeth Marketing announced today the release of Marketing & Sales for the Market Research Firm: Part 3 – 12 Reasons Why Your Marketing & Sales Might Not Be Working and What You Can Do About It, a 19-page eBook that can be downloaded for free from the company’s website.

This eBook, written for firms in the market research industry, helps to address the results of ineffective marketing & sales efforts… problems like a declining number of bids, feast-or-famine revenue, missed business opportunities, a lack of sales leads and an inability to articulate a competitive advantage.

Some of the many topics covered include lead nurturing, measuring marketing, starting and managing a sales effort, dealing with limited budgets and differentiating a firm in the marketplace.

eBookAccording to Steve Henke, President of Harpeth Marketing and former President of 20|20 Research, “In our first two eBooks, we focused on some of the fundamental issues of marketing & sales, things like planning, process and structure. In this third eBook, we get a little more “real word.” We dig into a common set of marketing & sales problems, some of which every firm has to deal with. This eBook is a starting point for helping market research firms tackle those problems head on.”

Marketing & Sales for the Market Research Firm: Part 3 – 12 Reasons Why Your Marketing & Sales Might Not Be Working and What You Can Do About It can be downloaded by clicking here.

ABOUT HARPETH MARKETING – Harpeth Marketing works exclusively with firms in the market research industry to put in place marketing & sales programs and systems that improve outcomes and increase revenues. They do that through a variety of consulting engagements and the delivery of hands-on marketing services. To learn more about what they do, click here (website) or click here (blog) or contact Steve Henke, President at (615) 415-3980 or Steve@HarpethMarketing.com.

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