Email Campaign Manager Now Part of Beacon Market Research Platform

Market research firm Decipher adds email campaign manager for do-it-yourself survey users of the Beacon platform.

Online MR NewsFRESNO, Calif. – July 18, 2012 – Decipher, a comprehensive market research services firm, has launched a new email campaign manager tool as part of its Beacon market research software suite. The fully integrated feature allows users to create and customize email campaigns to potential research respondents.

We constantly strive to ensure that the user experience with Beacon is optimal from all angles,” said Jayme Plunkett, CEO & co-Founder of Decipher. “Integrating an email management feature into the platform made sense with Beacon’s existing offerings, making it easier for licensees to manage their email sends from one platform and ultimately delivers better return rates for market research campaigns.

The new email campaign manager can be programmed to send invitations to email lists at scheduled times, while also sending reminders to those lists and automatically filtering out respondents who have already completed the surveys.

Opt-outs are automatically managed and can be reviewed by the senders.

Other unique aspects of the new system include:

• Reusable campaign content and design templates

• Accessible field reporting that includes statistics on bounce backs and open rates

• Easy list uploads from Excel or tab-delimited formats

• User-friendly, campaign-specific drop-down menu with actions for editing, uploading, sending and reminding

The email campaign manager is the latest feature to be added to Beacon, which is known for its powerful reporting capabilities and overall ease of use.

The platform provides advanced features like mobile field reporting and integrated digital fingerprinting, as well as built-in online and mobile survey authoring, quality control review tools, interactive reporting dashboards, numerous data export formats and more.

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting.

Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques.

Decipher is all about uncovering opportunities in whatever territory is explored with clients.

As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client.

The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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