Decrypt Market Research Firm Announces New Partnership in Germany, Austria and Switzerland

Partnership with datab GmbH extends company’s Beacon presence within these key European markets

logo-uk -no tagLondon, England – September 24, 2013 –  Decrypt, a comprehensive market research services firm, today announced that it has entered into an agreement with datab, a German-based provider of IT solutions for market research. Datab will be the official reseller of the Beacon market research and reporting platform in Germany, Austria and Switzerland.

Richard Collins, director of client development for the EMEA for Decrypt, said, “I am really looking forward to working with our new partners at datab to get Beacon into Germany – the powerhouse of the European economy – as well as the other German-speaking nations of Austria and Switzerland. Everyone at datab is technically competent, experienced, well-connected and versed in the needs of their home marketplace.”

Beacon is Decrypt’s robust survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys. It allows numerous question formats, multiple languages and branding customization. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform.

Ulf Kreutz, managing director for datab, said, “We are excited to be working with Decrypt’s team to bring Beacon to our customer base. Beacon is a product that complements our other offerings perfectly, and serves a pressing need in the market research space in our region.”

About datab, GmbH
datab originated in 1982 as a provider of IT market research institutions for data collection, processing and tabulation. For many years, the company was the exclusive distributor of Quantime and then, in 1997, became an official distributor of SPSS market research solutions for institutions in German-speaking markets. Since 2008, datab supports all products from IBM SPSS for the market research industry (Data Collection, Quanquest, Quancept, Quantum, Quanvert and In2quest).  In addition, datab provides consulting and training and distributes complementary third-party products within its core marketplaces. Our philosophy is that markets are human! We place great emphasis on personal, professional dialogue.

About Decipher/Decrypt

A marketing research services provider based in Fresno, California, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt.

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