Decipher’s Reporting Solution Adds New Features

New release of online reporting and dashboarding crosstabs tool delivers enhanced usability and data responsiveness

Online MR NewsFRESNO, Calif. – May 15, 2013 – Decipher, a comprehensive market research services firm, has released a new version of its online crosstabs reporting tool to make it even easier to translate crucial findings and turn them into business solutions. The interface now puts more control into the hands of the user – allowing clients to rapidly explore results and export findings into presentation-ready formats. The crosstabs tool is part of Beacon, Decipher’s professional software platform and will also be available through the company’s research services offerings.

“You can collect all the data in the world but if you can’t quickly and easily translate that data into real business solutions, it’s useless,” said Jayme Plunkett, co-CEO of Decipher. “The upgrades to our reporting solution deliver findings in an easily digestible format that can be rapidly transformed into real results, ultimately impacting our clients’ bottom line.”

Beacon’s reporting solution and dashboard provides an engaging and visually appealing presentation of key metrics, for both marketers and researchers, making it simple to utilize crucial findings. With instant, real-time access, users can make sure that their data is working for them every day.

Some of the benefits of the newly updated crosstabs reporting include:

  • Simplified user interface for data exploration and crosstab creation
  • User-customizable tables and charts including weighting, statistics, nets and summary tables
  • Presentation-ready and production integratable results exports
  • Raw data downloads matched precisely to each client’s requirements

Combined with the dashboard reporting module the crosstabs reporting upgrades ultimately provide an easy-to-use user interface for data exploration and visualization within Beacon.

Beacon is Decipher’s robust survey software that features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys.

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients.

As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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