Decipher’s Kristin Luck Wins Advertising Research Foundation Great Minds Award

Market research firm president awarded in “future-forward” category for championing mobile advancement in the industry

Kristin Luck

Kristin Luck

Fresno, CA – March 27, 2014 – Kristin Luck of Decipher, a comprehensive market research services firm, received the top award in the “future-forward” category of the Advertising Research Association’s (ARF) 2014 Great Minds Award at an awards ceremony yesterday in New York.

Now in its eighth year, The ARF Great Mind Awards recognize the passion and personal contributions of those who have truly made a difference in the advertising research industry. Winners were named in innovation, lifetime achievement, ARF member contributions and more.

The future-forward category recognizes particular achievement in a trending topic, which was mobile research for the 2014 awards program. Kristin was chosen to receive the award based on her contributions to the field of mobile research, both in practical application and in education of others.

She speaks regularly at industry conferences and delivers workshops around the world on the topic, while also having written articles, produced white paper research and conducted multiple webinars on the topic of mobile.

Kristin has driven the development of new mobile technologies at Decipher, such as advanced mobile data collection functionality and reporting. She also has conducted several rounds of original research in the mobile space and implemented an industry-leading pricing shift to reduce hosting fees for Decipher clients conducting the shorter surveys recommended for mobile outreach.

About the Advertising Research Foundation
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies.

The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry’s authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at

About Decipher
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients.

As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

Connect with Decipher: Website ; Facebook ; Twitter

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