Decipher Releases Best Practices for Sliders in Market Research Surveys

Newly published factsheet covers best practices for this alternative question type in consumer surveys

Online MR NewsJune 13, 2013 – FRESNO, CA – Decipher, a comprehensive market research services firm, has released best practices for the use of sliders in market research surveys. The best practices factsheet, illustrates clearly how to get the best responses from this emerging question format. Sliders are often used to keep respondents engaged, but can skew study results if used improperly. This one sheet shows how to use this tool effectively to collect actionable data.

There has been recent discussion in the industry about the use of sliders and how they affect data. Decipher’s best practices for slider implementation addresses these concerns, showing that unique considerations need to be made when employing this question type. Used incorrectly, sliders may compromise data quality. Used correctly, sliders offer a way to enhance data collection possibilities for the researcher.

Aaron Jue, market research director for Decipher, said, “Education is an important component of our service offerings at Decipher. Our best practices ensure that clients are up-to-date on the latest question design techniques and emerging surveying methods.”

Several basic guidelines for the use of sliders are explored in the factsheet, including topics like:

1. Starting values for the initial state and slider starting position consistency

2. Input ergonomics

3. Use of imagery

4. Data distribution

5. Slider formats and sizing

Decipher’s best practices factsheet provides practical and implementable guidelines into using sliders to not only engage respondents, but to also collect accurate results. It recommends when and where sliders are most appropriate for use in market research.

Decipher’s market research survey software platform, Beacon, includes a library of interactive question types for users, including sliders. Beacon allows users to build and deploy their own online and mobile surveys, with advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting,  dashboards, customizable downloadable data formatting and more. Beacon is a TrueSample certified platform and includes iModerate chat technology.

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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