Decipher Releases “Alternative Question Toolkit” for Beacon Market Research Platform

Market research firm Decipher adds new tools for programmers using the Beacon platform

Online MR NewsFRESNO, Calif. – December 3, 2012 – Decipher, a comprehensive market research services firm, has launched several new features for its Beacon market research platform. Foremost are the Alternative Question Toolkit (AQT) and Decipher’s alternative question library, both of which make the platform more flexible for customized survey building.

“The latest upgrades to Beacon are quite extensive and empowering for those seeking more engaging surveys and device optimized solutions,” said Jayme Plunkett, CEO and co-Founder of Decipher. “Users of the Beacon platform can select questions from Decipher’s own alternative question library or quickly build their own questions with the Alternative Question Toolkit.”

Implementing alternative questions has become much easier, quicker and stable with these new upgrades to Beacon. Specific features allow users to:

• Utilize quick configuration that automatically incorporates built-in checks like error reporting, translation support and device targeting and optimization

• Add device agnostic custom interactions and customize look and feel with HTML5, CSS and Javascript

• Apply open source libraries controlling visualization and interactivity

• Build their own library of alternative questions or use Decipher’s integrated questions

Overall, the latest Beacon upgrade allows users to more easily create surveys that capture their own specific needs such as layout, look and feel, question types and more. The demo section of Decipher’s website displays specific examples of what users can expect to see with this most recent upgrade.

The Alternative Question Toolkit is the latest feature to be added to Beacon, which is known for its powerful reporting capabilities and overall ease of use. The platform provides advanced features like an email campaign manager, mobile field reporting and integrated digital fingerprinting, online and mobile survey authoring, quality control review tools, interactive reporting dashboards, numerous data export formats and more.

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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