Decipher Offers Beacon Research Platform to Those with Incumbent Contracts

Market research firm Decipher creates a transition plan for companies with incumbent contracts to cost-effectively utilize the Beacon survey authoring platform.

Online MR NewsFRESNO, Calif. – July 12, 2012Decipher, a comprehensive market research services firm, has launched an innovative transition plan for companies seeking to license its market research platform, Beacon. The new plan allows companies that are in existing research software contracts to license and begin using Beacon without paying licensing fees until their existing software contract expires.

After seeing the Beacon platform, our clients and potential clients are excited to start using it but many are locked into existing software licensing contracts,” said Kristin Luck, president of Decipher. “That’s why we developed this new transition program. It allows these companies to utilize Beacon right away, no matter what other contracts may already be in place, without incurring additional licensing costs.

Under the new transition plan, interested companies sign up for a Beacon licensing contract that begins when any incumbent contract ends.

No licensing fees are implemented during this transitional period, during which clients can field up to the number of completed interviews on Beacon that they have guaranteed in their competitive contract.

Comprehensive training and help desk access are included in the conversion program at regular rates.

Luck continued, “We know once people experience the seamlessness and user-friendly aspects of Beacon that they won’t look back. It was truly designed with the user in mind.”

Beacon, which is known for its powerful reporting capabilities and overall ease of use, provides advanced features like mobile field reporting and integrated digital fingerprinting.

The platform offers built-in online and mobile survey authoring, quality control review tools, email campaign managements, interactive reporting dashboards, numerous data export formats and more.

This new transition program was implemented to ease the cost and timing of clients wishing to migrate to Beacon while still under the terms of a competitive licensing agreement. For details on the program, please contact

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques.

Decipher is all about uncovering opportunities in whatever territory is explored with clients.

As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client.

The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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