Decipher Market Research Firm Selects Name “Decrypt” For United Kingdom Operations

Market research firm Decipher selects new name for its London-based office; worldwide services will remain the same

Online MR NewsLondon – November 19, 2012Decipher, a comprehensive market research services firm that expanded to the United Kingdom earlier this year, has selected a new name for its London-based operations: “Decrypt.” Due to trademark issues, the firm was forced to utilize another moniker for activities within the United Kingdom only. The company’s business will remain exactly the same, offering licensing of the Beacon survey software suite, as well as research services including online survey programming, mobile survey solutions, sampling, online reporting and dashboarding, and data processing.

Kristin Luck, president of Decipher, said, “As we are unable to operate in the UK under our official name, we decided to choose a name for our London office that had the same connotation as the name Decipher. ‘Decrypt’ has essentially the same meaning behind it, and it even sounds similar. We want our clients to know that they can still expect the same best-in-class products and services from us, no matter their location.”

DecryptThe company’s overall branding, including messaging, look and feel, will remain the same to provide further synergy with the London offices. Both names, Decipher and Decrypt, reinforce the brand for the company, which strives to uncover meaningful insights through advanced research techniques.

The Decrypt offices are located at Golden Cross House, 8 Duncannon Street, London WC2N 4JF and can be reached at 0207 484 5696. Website

About Decipher/Decrypt

A marketing research services provider based in Fresno, California, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt.

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