Decipher Announces New Partnership in Southeast Asia

Partnership with MRDC extends company’s Beacon software presence within Asia Pacific

Decipher_logoFresno, CA  – January 15, 2014 –  Decipher, a comprehensive market research services firm, today announced that it has entered into a reseller agreement with MRDC, a market research software provider and high-end data analysis and reporting service company. MRDC will be the official reseller of the Beacon survey programming and reporting platform in Southeast Asia (APAC), including Thailand, Malaysia, Singapore, Indonesia, Philippines, Vietnam and Hong Kong.

“MRDC is delighted to add Beacon to its portfolio of products as it means that we can offer yet another ‘best of class’ product to the APAC region,” said Phil Hearn, director for MRDC Software Ltd. “As online and mobile research starts to grow substantially in the region, we feel that Beacon is an ideal product for both early adopters and established practitioners that need more power and more efficiencies.”

Beacon fills MRDC’s need to offer an online data collection platform to its clients, and it fits in a changing marketplace in Asia. The Asian market is swiftly advancing in the online (and soon, mobile) data collection space, using new services and technologies. MRDC believe that Beacon’s comprehensive suite of tools will suit the Asian marketplace well, especially as online market research continues to grow.

Hearn continued, “Decipher has demonstrated a commitment to constantly evolving their software and listening to customers, which is also a core reason behind our decision to work with them and represent Beacon.”

Beacon’s capabilities complement MRDC’s existing offerings such as their flagship product, MRDCL, a tabulation software program; QPS, which handles paper, CAPI and CATI surveys; and Intellex, software that focuses on report automation both offline and online.

Beacon is Decipher’s robust survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys. It allows numerous question formats, multiple languages and branding customization. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform.

About MRDC
MRDC is an established name in the market research industry, with offices in the United Kingdom and Thailand. The company focuses on supplying high-end data analysis services and automated reporting services, in addition to  selling best-of-class software – both its own and leading third-party products – in Asia Pacific.More about MRDC can be found at www.mrdcsoftware.com.

About Decipher/Decrypt
A marketing research services provider based in Fresno, California, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt.   http://www.decipherinc.com

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