Decipher Adds MSG’s PRO-T-S CATI Dialer Functionality to its Beacon Research Platform

Computer Aided Telephone Interviewing automated dialing is now integrated into the Beacon market research and reporting platform

BeaconMay 6, 2014 – Fresno, CA – Decipher, a comprehensive market research services firm, today announced that it has integrated Marketing Systems Group’s CATI (Computer Aided Telephone Interviewing) dialer application (PRO-T-S) to its industry leading survey and reporting platform, Beacon. This newest integration allows telephone interviewers at firms licensing the PRO-T-S dialer system to conduct CATI research more efficiently through advanced dialing and sample management functionality.

MSG president, Jerry Oberkofler, said, “Marketing Systems Group is excited about the integration of the PRO-T-S dialer with Decipher’s Beacon data collection and reporting platform.  The combination of our best in class solutions offers new efficiencies and productivity improvements to data collection operations around the globe. We look forward to our partnership with Decipher and delivering another innovative solution to our market research customers.”

The PRO-T-S dialing system within Beacon allows project managers access to an automated telephone dialing module, while integrating with Beacon’s existing CATI features. Specifically, the CATI module allows users to:

  • Add CATI sample sources and phone files directly to the Beacon survey builder for automated dialing
  • Manage interviewer permissions for each project from within the platform
  • Access to available projects, practice modules and interviewer controls after authentication
  • Store history logs of calls and project updates for research team to view at any time
  • Automatic and custom logging of dispositions.

“This latest integration to Beacon really falls in line with our Research Hub concept – partnering with companies like MSG who offer best in class technologies that help our clients seamlessly move between different data collection modes,” said Jayme Plunkett, co-CEO of Decipher. “CATI is an important component of a truly cross platform research practice.”

By expanding Beacon’s CATI functionality, Decipher has enabled another fully integrated data collection mode that can be analyzed within the platform’s comprehensive reporting module. With its new Research Hub, Beacon serves as a central location where users can view all research initiatives across different data collection methods and unify the research in a single location. Beacon is Decipher’s robust survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys.

About Marketing Systems Group

Marketing Systems Group is a major provider of innovative products, services and information solutions designed specifically for the survey research community. The company is headquartered in Horsham, PA in suburban Philadelphia and has been in operation for more than 25 years. MSG continues to invest in people and technology to meet the needs of the research community. Its products include the Genesys sample generation system, the PRO-T-S researchPredictive dialing system, and the ARCS panel management system. For more info about Marketing Systems Group visit www.m-s-g.com.

About Decipher
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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