DataCracker Aims To Democratize Data Analysis

Online MR NewsDataCracker is a new web-based survey analysis tool – making it easy for anyone to find and share insights from their surveys. DataCracker aims to democratize data analysis.

It is fills the gap between overly basic data analysis options and advanced analysis options such as SPSS and Wincross. It is for the non-researcher, the everyday people who are now surveying more than ever.

Upload data to DataCracker and the tool will automatically run statistical tests, highlighting interesting results.

Users can dig deep into their data – applying segmentation and predictive trees to predict the most valuable groups of customers or construct WordClouds to explore insights from open-ended questions.

The tool has a familiar Office-like interface and works in web browsers using HTML5 technology, so it’s easy for anyone to jump in and get work done on the go – anywhere, any time and on a budget.

Luke Ryan, DataCracker’s Marketing Manager said “DataCracker is for people who demand real insights from their surveys but until now have not had the statistical knowledge or budget.”

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