Cross-Tab Licenses Decipher’s Beacon (Market Research and Reporting Platform)

Demand from existing clients prompted move to Beacon

BeaconFresno, CA – April 22, 2014 – Cross-Tab, a leading marketing services and a market research outsourcing company, has licensed Decipher’s Beacon market research and reporting platform. The company, which seeks out “best-in-breed” technology solutions, licensed Beacon to increase offerings for its clients.

“We found that Beacon is quickly becoming the platform of choice for many of our European based clients, and demand from them prompted us to invest and build capabilities in the platform,” said Ashwin Mittal, President of Cross-Tab. “It is user-friendly and has made research tremendously more convenient,  allowing us to be more productive. Increasing adoption with clients worldwide is testimony to Beacon’s highly versatile capabilities.”

As an operations partner to leading research firms, Cross-Tab develops technology in-house or aligns with leading solutions in the marketplace, like Beacon. By building technical capabilities in Beacon scripting, Cross-Tab is able to offer a solution that complements existing offerings and brings additional value, along with lower costs, to research clients. Cross-Tab works with more than 100 research and consulting clients globally.

As a robust “Research Hub”, Beacon serves as a central location where users can view all their research initiatives in a single location. This robust survey and reporting software suite features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys. Beacon allows numerous question formats, multiple languages and branding customisation. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform, includes Quester’s automated probing software and has integrated iModerate qualitative conversation technology for both online and mobile surveys.

About Cross-Tab
Cross-Tab, a leading marketing services and a market research outsourcing company. It offers full range of market research operations, marketing services, and data analytics solutions to clients combined with strong technology and process orientation. Cross-Tab is the only market research outsourcing company listed in Fortune’s ranking of the top 100 outsourcers.

About Decipher
A marketing research services provider based in Fresno, California, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt.

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