Cint Raises Profile at Japan Market Research Association (JMRA) Annual Conference

Two New Partners Secured to Extend Reach in Asia

onlinemrnews29 November 2013: Cint, the research panel exchange platform, confirmed its commitment to raising awareness of its services in Asia through the sponsorship of the recent annual Japan Market Research Association (JMRA) conference in Tokyo, at which is announced two new partnerships.

Firstly, it has teamed up with OPEN SURVEY, from IDINCU, an Asian-based intelligence company which specialises in developing panels in the mobile market. The second new partner is Buzzebees, a Thai-based smartphone platform.

The theme of 2013’s JMRA conference was ‘Collaboration’ and was expected to attract hundreds of market research professionals from all over Japan and beyond.  Representing Cint was Richard Thornton, Global Director, Sales & Operations, and Soji Nagano, Sales Director, Japan and APAC. They were present at the stand introducing new and existing clients to the innovative technology Cint offers, to support market research professionals to obtain insight quickly and effectively.

Richard Thornton

Richard Thornton

Richard Thornton, comments: “Asia is a key region for us, so it was important to have a presence at this prestigious conference, which attracts the leading figures from market research in Japan and beyond. We are also thrilled to announce these two new partnerships, particularly as smartphone technology is a vital tool for obtaining market insight in the Asia Pacific region and these two new collaborations mean more research professionals will have access to the opinions of an extensive audience of diverse consumers.”

Central to both strategic partnerships are Cint’s API technology for suppliers, allowing third party platforms and software systems to connect to Cint’s OpinionHUB marketplace in order to distribute and sell sample inventory to hundreds of market research buyers sourcing sample from the exchange platform around the world.

Michael Chen, CEO, Buzzebees adds: “Our platform allows our many customers to access opinions of individuals via smartphone – an expanding market in this region. By linking with the user-friendly Cint software, the brands and agencies we work with we can reach out to a huge pool of tech savvy, and higher consuming power individuals in order to obtain the most accurate results for their market research campaigns.”

Kelvin Kim, CEO at OPENSURVEY says: “I’m happy to be with CINT through not only providing OPENSURVEY panelists in Korea but also leveraging global network of OpinionHUB. Our clients including 3M, Rekkit Benckiser now are able to capture the consumer insights across the world.”

About Cint

Cint empowers access to opinions by innovating the way market insight is gathered. Reach over 10 million people in 57 countries, all recruited through 500 different panel owners like publishers, local media outlets, market research agencies and non-profits. Cint’s exchange platform, OpinionHUB, the fully transparent insight marketplace, brings together questions and answers from all around the world. Cint is headquartered in Stockholm, Sweden and has offices in major cities across Europe, North America and Asia-Pacific.

About Buzzebees

Buzzebees is a privilege points based mobile platform which incorporates e-commerce and reward based social media integration.   Buzzebees privilege CRM platform for the first time has created an eco-system from our corporate partners on mobile to provide a.) special privileges, b.) enhance brand loyalty, c.) increase customer engagement d.) increase brand awareness.  The system is so effective the Buzzebees platform has grown to 2 million users in 11 months in two countries with over 10 corporate whitelabel partners (customers such as AIS, Samsung, PTT, Singtel) and 1000’s of market place partners and growing every day.  Since launch Buzzebees has provided over 1 billion points, 1 million redemptions, and given away millions of Baht in prizes.  With over 18,000,000 impressions per month, and over 150,000 daily unique visitors, Buzzebees has proven itself to be the most cost effective privilege, social platform on the market.

About OPENSURVEY

OPENSURVEY is a quantitative marketing research platform powered by IDINCU. We provide an accurate consumer information in a timely manner using a highly engaged panel network and analytics engine. We specialize in fast moving industries require a prompt understanding of consumer regarding FMCG, information technology, and media.

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