Cint Announces tech led collaboration with InSites Consulting

onlinemrnews22nd July, 2014: Global panel marketplace platform provider Cint today announces API collaboration with Ghent-based global marketing research agency InSites Consulting.

Following Cint’s API integration earlier this year with panel management software company Marsc – the panel management tools provider to InSites Consulting – this latest collaboration enables InSites Consulting to seamlessly add an initial 1.5 million respondents residing in over 50 country panels throughout Europe and LATAM to Cint’s growing OpinionHUB marketplace. The move allows InSites Consulting the ability to open up spare capacity in the panels to be utilised by market researchers around the world, monetizing their panel assets and allowing for more engaged panellists.

Liesbeth Dambre, Project Resource Manager InSites Consulting says: “By opening a significant proportion of our panel inventory to Cint’s OpinionHUB, we can make them more available to researchers, further engage our panel members and therefore increase monetisation. The combination of our panels and Marsc’s technologically advanced software, brought together on Cint’s panel marketplace, is unique.”

InSites Consulting is an award-winning firm offering a range of services in the market research and marketing fields, and has worked with household names including Coca-Cola, Heineken, Philips, BBC World, Unilever and Vodafone.

Cint CEO Bo Mattsson adds: “The API collaboration between Cint and Marsc further reinforces Cint’s horizontal positioning within the research industry and is testament to our facilitating tech-focused solutions with other panel management solution providers to ensure any panel owner can enjoy the benefits of seamlessly connecting their panel to the platform. We’re also delighted of course to be able to add the InSites Consulting panels to our ever-growing OpinionHUB marketplace, strengthening our position as the leading global open platform in MR for supply chain management and sample sourcing, and offering a fully transparent insight market.”

About Cint

Cint empowers access to opinions by innovating the way market insight is gathered. Reach over 10 million people in 57 countries, all recruited through 800 different panel owners like publishers, local media outlets, market research agencies and non-profits. Cint’s exchange platform, OpinionHUB, the fully transparent insight marketplace, brings together questions and answers from all around the world. Cint is headquartered in Stockholm, Sweden, and has offices in major cities across Europe, North America and Asia-Pacific.

About InSites Consulting

InSites Consulting is a global new generation marketing research agency. Via our innovative research methods (such as Consumer Consulting Boards & Contextual Surveys), we transform marketing research into structural collaboration. With offices in New York, London, Sydney, Timisoara, Rotterdam & Ghent and in combination with our global consumer & moderator network we connect global brands with their local consumers worldwide. On our journey to take research forward, we have been cheered by the industry with more than 25 international awards so far. More information on www.insites-consulting.com

About MARSC

MARSC has installations in 14 countries and are specialists in sampling and panel management software for market research and world leaders in sampling systems technology. It is MARSC’s aim to relieve the burden of time-consuming data manipulation through smart use of technology coupled with a desire is to increase the quality of panel management in market research by providing systems that encourage best practice

news footer

Speak Your Mind

*