Cint and Borderless Access collaborate

onlinemrnewsLondon: 22nd October, 2014: Global panel marketplace platform provider Cint has announced a tech-led collaboration with Borderless Access, the emerging markets online and mobile panel specialist.

The technology focussed partnership includes API integration and technical support, as well as integration of its ‘BRIC’ and ‘Emerging Markets’ panels around the world.

Borderless Access has more than 1.5 million proprietary panelists in 17 countries and conducts over 700,000 surveys across all markets annually.

The partnership is a boon for global sample buyers as they get the best of both worlds – Cint’s OpinionHub platform to source and handle supply chain management along with Borderless Access’ DOI panel assets, profiling , targeting, pricing and ordering across  a variety of markets, including South Korea, Indonesia, Taiwan, Turkey, China, Poland, Brazil, Argentina, South Africa, Mexico, India and Russia.

Commenting on the partnership, Dushyant Gupta, SVP, Borderless Access said “Integrating with Cint’s global platform gives us a larger playing field to further distribute our high quality panel assets. Cint gives us the flexibility in fulfilling diverse client needs by providing all necessary controls and comfort around how our panels will be utilized.”

In addition to consumer panels, Borderless Access also develops specialist and niche audiences including healthcare, mobile, travel, automobile and finance. A month ago, it launched a proprietary community and panel management platform, to help clients understand and predict panelist behavior across recruitment, engagement, sampling and incentive management.

Richard Thornton, director of global sales and operations for Cint, commented: “We are thrilled to have secured this deal with an established and forward looking partner like Borderless Access, which will help us immensely in our ongoing goal of growing our marketplace and greatly benefit users of our platform. The breadth of markets covered by Borderless’ panels enhances our marketplace offering perfectly.”

The first panels will go ‘live’ before the end of 2014, with a full ramp of the panel assets and inventory during the first quarter of 2015.

About Cint

Cint empowers access to opinions by innovating the way market insight is gathered. Reach over 10 million people in 57 countries, all recruited through 800 different panel owners like publishers, local media outlets, market research agencies and non-profits. Cint’s exchange platform, OpinionHUB, the fully transparent insight marketplace, brings together questions and answers from all around the world. Cint is headquartered in Stockholm, Sweden, and has offices in major cities across Europe, North America and Asia-Pacific.

About Borderless Access

Borderless Access covers over 1.5 million consumers in 17 countries – with proprietary consumer panels in Nigeria, Colombia and New Zealand added recently. Along-with its consumer panels, Borderless Access also has specialist and niche audience panels covering healthcare, mobile, travel, automobile and finance domains.  The company’s global alliances and partnerships reach over 100 million household in 60 countries.

Borderless Access is an ISO 27001:2005 certified company and the only online panel company within emerging markets to be listed as the preferred vendor for several top honomichl research firms.

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