What Everybody Ought to Know About INCENTIVE OPTIONS?

Panel performance depends a lot on the incentives being provided for survey participation. A very critical aspect of gifting is the range from which respondents can choose from. Even in a particular demographic group the choice may vary for e.g. some maybe excited to receive a movie ticket whereas some may prefer a meal voucher. […]

The SECRET of INCREASING your Respondent Response Rate

Better Panel Management = Better Response Rates Most often panel companies faces the arduous task of maintaining high response rates for their panel base. It is one of the critical aspects of running a successful online panel business. Although there isn’t any specific formula to help achieve higher response rates but some basic steps will […]

Don’t BURN your ONLINE PANELS!!!

You are as good as your panel’s response rate. The very backbone of an online panel company is their respondents base – Don’t IGNORE THEM!! Having built access panels for a few companies I am quite surprised by the sheer lack of enthusiasm amongst panel companies’ vis-à-vis maintaining a healthy panel base. Most of the […]

Top 10 Questions Panel Buyers MUST ask!!

Know Thy Vendors!!! Panel quality is directly proportional to the panel vendor you are using. With most of the traditional market researchers still new to survey research it becomes all the more important to ask the right kind of questions to the panel providers. This article illustrates few cue points as to what you should inquire about […]