5 Business Mantra I learnt from a Local Candy Store!!

Many of us pay a BOMB to get admission into MBA Colleges – to learn the nuances of management. But many a times it is at totally unexpected places we acquire the business knowledge. I do have a sweet tooth and every weekend it is MUST for me to cave into the cravings. During one […]

Top 5 reasons Market Researchers DOUBT online data collection methodology!!

Socrates was executed primarily for bringing on the NEW IDEAS to a world living in shackles of the old beliefs and customs. Although in today’s modern society nobody meets such gruesome fate -nevertheless challenging old methods is no easy task. In comparison to other data collection methodologies – online is a new player. It is […]

Top 5 features online panel companies require from survey tools!!

The Rime of the Ancient Mariner – “Water, water, every where, Nor any drop to drink”, I guess beautifully summarizes what full service online panel companies FACES now a days. With the bombardment of so many software tool vendors in the market it is becoming increasingly difficult to choose the right ones. Many a times […]

TOP 5 Survey Programming Tools you should know about!!

Today there are so many choices available in the market to choose from vis-à-vis survey programming tools that a buyer would get confused by the sheer enormity of it. Questionnaire designing is a very critical part of your research survey and a wrong choice would jeopardize your efforts. I have compiled a short list of […]

What Everybody Ought to Know About Selecting Panel Partner?

The harsh realities of panel business are that you cannot avoid using a panel partner, even if you have built a robust panel base. With overall disenchantment of general populace with survey companies, we are facing ever depleting number of survey participations. Many a times even the bigger panel companies have to seek help from […]

Get Rid of LOW RESPONSE RATE Once and For All!!

One of the MOST rampant problems faced by a panel company is their DECLINING RESPONSE RATE. The HONEYMOON PERIOD of a good response rate normally lasts for not more than 2-3 months for a freshly recruited panel base. Contrary to popular beliefs – panel recruitment is a VERY COSTLY exercise; therefore it is a virtual […]

Incentivize….DON’T Bribe Panel respondents!

Getting HOLD of those cheaters!! Billion dollar decisions rest on the insights provided by market research companies. There is no room for error!! – imagine a clever college going kid giving opinions about a critical medical equipment…Blasphemy!!!. The panel incentives should motivate and not instigate respondents to state their opinions. After all your research is […]

Survey Research is no ELIXIR!!

ONE SIZE FITS ALL!! One of the most intriguing aspect of my stint as a sales professional (selling online panels) has been rampant misconceptions amongst even the most senior level researchers. Although it is universally acknowledged that research is moving towards a digital platform from the traditional pen and paper model, it can also not […]

Get Rid of FAKE RESPONDENTS Once and For All!!!

Catch them and Save your survey!! Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for […]

Which TRIBE does your Panel Respondents belong to?

The Good, the BAD & the UGLY!! It is often quoted that “IF YOU BUILD THEY WILL COME” but the BIG question is “WHO EXACTLY ARE COMING?” How often does a panel company under takes the exercise of knowing what types of respondents they have actually recruited? When I say what TYPE it means their […]