Mobile Consumer Experience Matters – Presented by Jasmeet Sethi, Regional Head Consumer Insights, Ericsson

The recently concluded MRMW Asia conference brought together industry’s greatest minds from the region to discuss the challenges and opportunities of mobile research for delivering actionable insights. The event was held on January 30-31 in Kuala Lumpur and over 155+ delegates from client-side, agency-side and technology firms attended the event. I am really excited to share […]

Interview with Berend de Jong – Chief Technology Officer at NEBU

Brief background of Berend de Jong: My education was focused on developing a wide range of skills needed to have your own business. I was attracted by the diversity and dynamics of this. Soon I was interested in software and started as application manager in the automotive branch. In 2003 I started to work for […]

Interview with Kevin Lonnie – President and CEO of KL Communications, Inc.

Brief background of Kevin Lonnie: Mr. Lonnie is the CEO and Founder of KL Communications, Inc. In 1996, Mr. Lonnie began KL Communications with the specific purpose of establishing a firm that would elevate the voice of the customer via superior insights and the latest technology. Consistent with that vision, the company specializes in proprietary […]

Interview with Mark Bergen – EVP, Sales at Vision Critical

Brief background of Mark Bergen: As EVP, Sales, Mark Bergen oversees Vision Critical’s worldwide sales effort involving teams in Canada, the US, Australia, and the UK. Mark brings 15 years of sales experience and leadership to Vision Critical. Prior to joining Vision Critical in 2005, Mark spent time with various technology based companies including Colligo […]

Interview with Hilary Fischer – COO, USA at ALL GLOBAL

Brief background of Hilary Fischer: Hilary Fischer serves as the COO for All Global’s North America business unit. In the years prior to joining All Global, Hilary held leadership positions at Kantar Health as Vice President of Global Operations and Compliance from 2008-2011 and at Ziment as Vice President of Research Operations from 2005-2008. Hilary […]

Interview with Terence McCarron – MD, North America at Cint AB

Brief background of Terence McCarron: Terence McCarron serves as the Managing Director for Cint’s North America business unit. During his career in multi-sector quantitative market research services, Terence has helped grow several leading global organizations while developing expertise across multiple methodologies. During the decade prior to joining Cint in 2010, McCarron held leadership positions with […]

Interview with Adam Portner – SVP, Client Development, Research Now

Brief Background of Adam Portner: It’s been quite a ride over my 20+ year career in the market research industry. My first exposure to this business came while I was attending business school at Boston University. My emphasis was in Marketing, and I’ve always been a statistics wonk, so taking a course in Market Research […]

Interview with Adriana Rocha – CEO of eCGlobal Solutions

Brief background of Adriana Rocha: Adriana is co-founder and CEO of eCGlobal Solutions, a leading provider of innovative social media and technology based solutions for Consumer Insights. With over 17 years of experience in marketing, technology and market research, she is also co-founder of eCMetrics, one of the first Interactive Marketing Research Agencies in Latin […]

Interview with Richard Thornton – Global Sales & Operations Director, Direct Sales, Cint AB

Brief background of Richard Thornton: Richard has over 12 years of experience in consultancy, operations and commercial sales. He has held strategy positions within the research industry, building up a particular expertise in the online research sector. A BA Honours graduate in Human Resource Management and International Marketing, Richard started his career as a Research […]

Interview with Leslie Townsend – President and Founder, Kinesis Survey Technologies

Brief Background of Leslie Townsend: Leslie has been a part of the MR industry as well as the wireless industry since 1979. She began her career conducting market research and engineering studies for cellular radio operators, as part of their application to the FCC for licensing. From there, she continued to consult with and provide […]