What Everybody Ought to Know About Selecting Panel Partner?

The harsh realities of panel business are that you cannot avoid using a panel partner, even if you have built a robust panel base. With overall disenchantment of general populace with survey companies, we are facing ever depleting number of survey participations. Many a times even the bigger panel companies have to seek help from […]

Get Rid of LOW RESPONSE RATE Once and For All!!

One of the MOST rampant problems faced by a panel company is their DECLINING RESPONSE RATE. The HONEYMOON PERIOD of a good response rate normally lasts for not more than 2-3 months for a freshly recruited panel base. Contrary to popular beliefs – panel recruitment is a VERY COSTLY exercise; therefore it is a virtual […]

It’s Raining Online Panel Companies everywhere!!!

Cut through the NOISE!!! In the past few years online panel companies have mushroomed across Asia Pacific region. The situation is even worse in countries like India where we have such companies sprouting up dime a dozen. What are the challenges for established companies? How can an upcoming genuine player cut through the cacophony? What […]

Incentivize….DON’T Bribe Panel respondents!

Getting HOLD of those cheaters!! Billion dollar decisions rest on the insights provided by market research companies. There is no room for error!! – imagine a clever college going kid giving opinions about a critical medical equipment…Blasphemy!!!. The panel incentives should motivate and not instigate respondents to state their opinions. After all your research is […]

Get Rid of FAKE RESPONDENTS Once and For All!!!

Catch them and Save your survey!! Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for […]

Customized Online Panel Communities – How many of us are tapping it??

“Those were the best days of my life…” one of the done to death lyrics of Bryan Adam’s Summer of 69 song – ever wondered what were all those things that made that era – the best and the most remembered phase of our lives….hmmm countless reasons (especially if you are reading this article on […]

Which TRIBE does your Panel Respondents belong to?

The Good, the BAD & the UGLY!! It is often quoted that “IF YOU BUILD THEY WILL COME” but the BIG question is “WHO EXACTLY ARE COMING?” How often does a panel company under takes the exercise of knowing what types of respondents they have actually recruited? When I say what TYPE it means their […]

Little Known Ways to Recruit Respondents FREE OF COST!!!!

Think OUT of the BOX! Access panel companies recruit respondents either through Ad networks or database containing lists of emails IDs. Although mentioned methods are effective but they are costly and are unable to fill the gaps in the panel base. Also they are good in case one has CASH 2 BURN for such endeavors. […]

How to build a healthcare access panel!!!

Create a unique value proposition. In recent times healthcare access panel is in great demand due to premium price it can fetch for a panel company. Although there are lots of Asian companies claiming to possess one but the authenticity of such claims are questionable. As a research panel buyer there are few tips in […]

Don’t BURN your ONLINE PANELS!!!

You are as good as your panel’s response rate. The very backbone of an online panel company is their respondents base – Don’t IGNORE THEM!! Having built access panels for a few companies I am quite surprised by the sheer lack of enthusiasm amongst panel companies’ vis-à-vis maintaining a healthy panel base. Most of the […]