Is points based incentive system a big fraud?

The concept of giving incentives for participation in research surveys is very simple – for your valuable time and opinions the online data collection company will reward you with some kind of gift – it can be cash/reward points/subscriptions/coupons. Theoretically it all looks great – I mean for clicking on surveys you get rewards – […]

5 Simple Methods To Keep Your Respondents Happy

If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base. Unless you are a fake company and aggregate panels from other companies – it is MUST to keep your respondents happy and responsive. […]

How To Spot A Fake Online Data Collection Company in 2 Minutes

To start a data collection company you don’t need any qualification – in fact formal education is also not required – you just need to be ‘street smart’ or to put it in right perspective – you should be able to get the data collection done – somehow, anyhow. This fact along with the lure […]

The Biggest Secret of Running a Successful Online Panel Company

….and it is very simple – ‘just maintain the demand & supply cycle. It means that in order to create a successful and awesome online panel company you should be able to maintain a balance between the supply of online panels and the demand for it. Unfortunately many business owners operating in the industry are […]

What if Akshay Kanyal is right?

Few weeks back I wrote an article on why I am scared of Indian data collection companies – as expected some people were outright offended, many praised me for standing up for what I truly believe in and some as expected remained silent (read the spineless variety). Till date I have received 49 hate mails […]

What is the difference between Incentives and Bribe?

I vividly remember those hectic days when clients were on my head to get the surveys completed – especially the last few completes were always troublesome. So many a times we had to increase the incentive amount to get those last few completes. But that got me thinking – ‘Am I bribing people to get […]

Why Don’t We Have A Blacklist of Online Panel Companies?

Well to start with I believe that most of the online data collection agencies will be listed in it. Market research industry generates billions of dollars annually across the globe – although there are certain excellent platforms like ESOMAR, CASRO and MRA which are creating best practices for the industry – but what we are […]

What if You are a Market Researcher in North Korea?

Last night I was watching a documentary on North Korea and was saddened by the magnitude of atrocities conducted in the name of communism. But what really intrigued me was that the people are so subservient that despite such hardship they are praising their tormentors (read the Government) . What is happening in North Korea is a very unique […]

Survey Respondents are just big fat LIARS!

Last time I checked my Facebook account (approximately 4 minutes ago) I discovered a SHOCKING pattern – all my friends/peers/relatives are either holidaying in Bangkok, buying a flashy sedan (read Honda City) or pasting plagiarized motivational quotes on their walls like a maniac. After 5 minutes scrolling down all the updates I just had one feeling – SADNESS – for myself! […]

BIG MR Problem: Can we REALLY believe what people say?

Let us first get this thing crystal clear – people don’t deliberately provide false information during research surveys or focus group interviews. The real problem is that many of them try hard to actually conform to what they believe will please the interviewer. In other words it is the false belief system as to what an interviewer likes to […]