Bonobos and Qualtrics Deliver a “Better Fit” for Consumers With Real-Time Customer Insight

Qualtrics Research Suite Drives Better Intelligence of the “Guy Next Door”

Online MR NewsPROVO, UT – December 4, 2012Qualtrics, the world’s leading provider of enterprise data collection and survey software, today announced its engagement with Bonobos, the largest clothing brand launched on the internet in the United States. Bonobos successfully uses the Qualtrics Research Suite platform to execute customer surveys, gathering valuable consumer intelligence to improve and expand its product lines and better serve their customer.

Launched exclusively online in 2007 with better fitting pants, today Bonobos offers a full menswear line known for exceptional fit and colorful energy. By proactively capturing the voice of the customer, Bonobos equips its designers and merchandisers with the insight needed to improve and adapt their offerings, including expanding its product line. Recently, the company used detailed customer feedback to design a slimmer-cut dress shirt and edit their sweater and denim offerings.

“Learning about our customers helps us serve them better. Since the start, we’ve built our business on customer input in order to design better-fitting clothes and a better shopping experience” said Craig Elbert, vice president of marketing at Bonobos. “By leveraging Qualtrics as our do-it-yourself research platform, we’re able to effortlessly create intuitive surveys, targeting specific markets while working within a lean start-up budget.”

Brands worldwide are recognizing the value of customer data. According to a recent Forrester Consulting report, 63% of companies believe that listening to customers has helped them see positive results in brand awareness. The Qualtrics Research Suite, which combines sophisticated features such as conjoint analysis, branching logic and advanced customization, with an intuitive, easy-to use interface, enables Bonobos to easily collect, analyze and act on vital business data in a cost-efficient manner.

“We’re helping brands easily capture the voice of the customer in order to better understand the mindset of their audiences on a real-time basis,” said Ryan Smith, CEO of Qualtrics. “By providing marketing teams with the survey platform to conduct research more quickly and easily, we’re empowering them to act on those customers’ insights faster than their competitors.”

About Qualtrics

Qualtrics makes sophisticated research simple. The company is a worldwide leader in enterprise data collection and analysis with a survey-based platform that is easy enough for an intern, but sophisticated enough for a Ph.D. Global organizations and research firms of all types and sizes use Qualtrics software to make better decisions based on strategic research intelligence. Founded in 2002, Qualtrics has more than 4,600 clients worldwide, including half of the Fortune 100, over 1,300 colleges and universities, and 95 of the top 100 business schools. For more information and a free trial, Click Here.

About Bonobos

Bonobos is a clothing company focused on delivering great fit, high energy, and superb customer experience. Launched in 2007 on the Internet with its signature line of better-fitting men’s pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshops, an e-commerce showroom that delivers personalized, one-to-one service to those wanting to experience the brand in-person. In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages” and was awarded Crain’s “Best Places to Work in New York City”. For more information about Bonobos, Click Here.

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