BOSS is not always WRONG!!!!

Better understanding of a sensitive association: You might find the title very amusing and repulsive as understandably one person who makes Monday the grimiest day of the week is your BOSS. Many jokes, anecdotes and fables are concocted around this sensitive relationship between you and your Boss. On an average a person spends more time […]

How to build a healthcare access panel!!!

Create a unique value proposition. In recent times healthcare access panel is in great demand due to premium price it can fetch for a panel company. Although there are lots of Asian companies claiming to possess one but the authenticity of such claims are questionable. As a research panel buyer there are few tips in […]

Don’t BURN your ONLINE PANELS!!!

You are as good as your panel’s response rate. The very backbone of an online panel company is their respondents base – Don’t IGNORE THEM!! Having built access panels for a few companies I am quite surprised by the sheer lack of enthusiasm amongst panel companies’ vis-à-vis maintaining a healthy panel base. Most of the […]

How to KILL a company??

Intriguing as it may sound the reality is not too far fetched – Entrepreneurs even with best of intentions inadvertently suffocate the business with short sightedness resulting in a failed initiative. Business plan never fails! But implementation does!! – goes the common adage. The article elaborates 10 COMMON MISTAKES which management does while building/running organizations.

Top 10 Questions Panel Buyers MUST ask!!

Know Thy Vendors!!! Panel quality is directly proportional to the panel vendor you are using. With most of the traditional market researchers still new to survey research it becomes all the more important to ask the right kind of questions to the panel providers. This article illustrates few cue points as to what you should inquire about […]

How to build a B2B Specialty Panel!!

Rome was NOT BUILT in a DAY!!! B2B Marketers need cost-effective and timely insightful inputs to make informed decisions and evaluate key performance metrics. However reliability on industry/syndicated reports has its own pitfalls. In some scenarios building and operating your own proprietary B2B panel is advisable which has certain distinctive advantages over other data collection […]