As with any online research, the key to success is respondents. If you are not getting the number of responses you need, your results might not be representative enough and your survey will not give you the insight you need to make the right decisions. The ultimate goal is to have the highest number of people possible take your survey and answer all the questions.
How can you achieve this? The three magic words are “Keep them engaged”! Filling out your survey should be a unique experience for your respondents, something that is fun and enjoyable.
There are many ways you can make your surveys engaging. First of all, make sure your respondents understand the context of your survey. Explain them the purpose of the survey, and why you are counting on having their feedback.
The second step is to make sure you made the content/questions as short and crisp as possible.
The respondents will inevitably get bored if the survey takes a lot of time to fill out.
Are there any unnecessary or redundant questions which can be left out without any real information loss?
Using logic jump in your surveys will help you keep the questions as relevant as possible for any given respondent. Believe me, respondents do appreciate feeling that the survey “understands” their response needs.
Another way to make your surveys more flexible/personal is by using “hidden fields”.
Hidden fields will allow you to use information during your survey which you already knew previously about your respondents. You can, for example, greet them by name when they start the survey; what a difference, compared to surveys starting with the ever boring “Dear Respondent”…
Try to have variety in your questions. For example, use different question types, e.g. multiple-choice, open-ended, rating scales, etc. Typeform allows you to upload images to your multiple-choice questions, or even upload videos.
Don’t forget that your respondents, just like you, are curious to know what the results of your survey are. After all, they were the main contributors and are interested to see how their responses compare with the overall average.
You do have many options to choose from, depending on how much and what type of information you want to divulge to your respondents. You can give them the question-by-question results right after completing your survey; Typeform offers a great way of doing this, by embedding the URL of the report of your survey into the final page (the so called “Thank You page”) of your survey, or sending it to your respondents automatically via a notification email.
You might want to decide to first interpret your results or write a summary before sending them to your respondents; just make sure you have or collect their email addresses during the survey so you know who to write to!
In general, you should make the design, the “touch and feel” of your survey as awesome as possible.
Choose an online survey tool that allows you to make your surveys look just the way you want them to, so they match your brand image, etc.
Don’t forget that more and more surveys are being taken on mobile devices, so your survey should look natural and be easy-to-take on a small screen as well.
Typeform was developed with all these in mind; the surveys look great on any device, you can upload your own logo and background image to the surveys, choose your colors and fonts, etc.
Take a look at these examples to see what a difference good design can make!
This guest post has been written by Agnes Abel, User Support at Typeform, email@example.com (twitter.com/typeform | facebook.com/typeform).