Archives for November 2013

Should Your Business Outsource Marketing Research?

In today’s complicated global marketplace of unprecedented access to instant information, your customers know you. It is equally important that you know them. Marketing intelligence, research and analysis are critical factors in understanding trends in order to better position your business for success. While outsourcing can sometimes be considered an 11-letter word, it can be […]

Online Survey Methodology is Picking Up in the Countries having Low Internet Penetration

I have been associated with online research for last few years and now my observation is that the online research is gradually picking up in the markets where internet penetration is still low. Now we are regularly getting RFQs for the markets where the new online panels are emerging such as few Asian, African and […]

How To Use Social Media For Market Research?

Social media is for more than just interacting with friends and family members. When your business has a page on websites like Facebook, Twitter, LinkedIn or Instagram, you can use these pages to conduct effective market research. Finding out exactly what present and potential customers need and want in a company will help you better […]