Archives for October 2013

How To Create Surveys That People Will Actually Respond To?

Do you send out marketing polls and surveys that never seem to get answered? Here are a few tips to make those valuable data-gathering tools more effective: Grab them immediately. You only have a few seconds to rivet your reader’s attention before that mouse hand gets twitchy and clicks on to something more interesting. Put serious […]

Why brands should establish whether topical campaigns will resonate with audiences before committing

As increasingly tangible investments, it is vital that marketing campaigns be underpinned with research to support them. In the quest to be topical and on-trend, brands may turn to news events to make their campaigns more timely and relevant. However, failing to consider whether a real synergy exists between the topical event and the brand […]

Do Your Market Research With Social Media!

Market research can be a time consuming and costly process. The good news is there is a cost-effective tool available: social media. Many businesses are beginning to use this tool to gather information on their target market. Setting up a social media page on Facebook, Twitter, Google+ and Pinterest is only the beginning. In order to […]