Archives for August 2013

What Questions to Ask and Avoid When Doing a Survey

It may not be the most logical thing to comprehend but surveys are a vital cog in the machine of industry. They give companies accurate feedback as to where they and their products stand in the market from the people who they most need that information. This information has taken on even greater importance over […]

How to ensure brand sponsorship resonates with a target audience

Sponsorship is a useful channel for brands with large marketing budgets to raise awareness of their products and services among the public. There is a plethora of different sponsorship opportunities available, ranging from securing a celebrity ambassador to front a product to headline sponsorship of a sporting event or music festival. However, in order to […]

Is mobile the future for market research?

Market research has been aided hugely by the development of the internet, allowing large groups of respondents to be targeted in a cost-effective fashion requiring a relatively low level of human interaction. Developments in smartphone technology are now creating further opportunities to extend this area of research. Consumers are now able to provide responses on-the-move; […]