Interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT

official bloggerEditor’s Note: Today I am excited to share with you an interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT. Jean-Yves Fargeat is one of the distinguished speakers at the Insight Valley Asia Conference that is taking place in Bangkok, Thailand (16/17 May 2013).

I am a guest blogger at the IVA 2013 and interviewing speakers for the event.

Also Online MR is proud to be the media sponsor for the event. If you want to know more about this conference Click Here.

Jean-Yves Fargeat

Jean-Yves Fargeat

Brief background of Jean-Yves Fargeat: senior solution consultant and pre-sales for CPIT – over 10 years’ experience in IT and software solutions business, specialised in all aspects of project management, business analysis, consulting and telecommunications.

His extensive international experience in IT systems was acquired through crucial missions including managing a number of projects in several regions – Asia, Europe, North America and South America. Throughout the IT industry, with highly professional potential, he played an important role in supporting and driving business strategies and the company’s growth.

As a senior solution consultant for CPIT Company Limited, one of his main roles focuses on Location Intelligence solutions for businesses in Asia-Pacific and SEA regions. His in-depth knowledge and passion for innovation have led him to participate as a speaker in several business conferences and seminars.

Education: Engineering Diploma (Master’s degree) specialized in Industrial Engineering and Automated Production Systems (IFMA), France

Previous Experiences: Project manager (CPIT), Consultant in IT solutions (Fargeat.com), Business Management and Development (Ogy Communications), IT Manager (AFE Plasturgie, DEMO Injection), Research Assistant (NASA / CSULA MFDC Lab), Research Assistant (A-STAR)

Akshay Kanyal: Tell us something about your company in terms of history, service suite, future plans etc.

Jean-Yves Fargeat: CPIT comes from the world of Telecom. It’s an industry eager for innovative solutions and they often are the first to adopt new technologies. Along our work with the Operators, we often collaborated with other Solution Providers. Nowadays, many of these solutions, such as Location Intelligence, are becoming more “mainstream” and we are offering them to all these Enterprises who need it.

Akshay Kanyal: What are your key responsibility areas, the challenges and your approach for the same?

Jean-Yves Fargeat: As a Solution Consultant, I’m in charge of helping our customers by figuring out what is the best way of answering their needs. The challenge is to provide a realistic answer and its translation it into a solution using available technologies. It means that first I have to get the best understanding of their business specificities and then evaluate where and how much benefit they will get from our solutions.

Akshay Kanyal: Given the current focus on leveraging technology for insights what are some of the advantages?

Jean-Yves Fargeat: I think we have reached a point where we have a pretty good understanding of technologies and processes. What is seriously lacking, is our understanding of the people. The connected world we live in gives us an amazing opportunity to understand ourselves — maybe not individually — but as part of groups and trends, and figure out what is influencing our behaviours, what is important and what isn’t. Insights isn’t anything more than one of the way to get to this understanding.

Some businesses are already quite ahead on that part and give a great value to this knowledge. For others, this level of Intelligence isn’t yet a priority, but one advantage of Location Intelligence technologies is that they also have very operational applications with direct impact on costs. For example some of our customers use our tools to optimize their Sales effort or to better choose the location for their new stores.

Akshay Kanyal: Have you ever participated in the Insights Valley Conferences? If yes what has been your overall experience?

Jean-Yves Fargeat: This will be my first participation.

Akshay Kanyal: Can you elaborate on the topic you will be speaking at the Insights Valley Asia conference?

Jean-Yves Fargeat: I will be speaking about Location Based Intelligence, and particularly what benefits it brings to business insights. Most businesses have embraced the need for Business Intelligence over the past few decades, Location Intelligence is a natural extension of it.

We often are told that 80% of data has a geographical component. Whether it is factual or not, nobody disputes the fact that most of the business data is in some way related to location.

During the presentation I’ll show how this can be used for business insight.

Akshay Kanyal: “Technology will lead the next insight revolution”- what is your take on it?

Jean-Yves Fargeat: Isn’t it already the case? I think we’re in the middle of this revolution already.

Akshay Kanyal: Location Based Intelligence is the latest buzzword gaining momentum in the research/insights circle – how is it proving to be a ‘game changer’?

Jean-Yves Fargeat: Such labels are often overly simplistic. The game is constantly changing, and pretty much every technology is, to a different degree, contributing to the change. At what moment something can be called a ‘game changer’?

What is certain, is that Location Based Intelligence is showing a lot of traction and already has made quite an impact.

The current activity around anything related to location — like Google, Apple, Microsoft and Nokia all having maps and location solutions — shows that it is an impacting technology.

Akshay Kanyal: The greatest concern with any technology gathering data is ‘privacy issues’ – what are your thoughts on it?

Jean-Yves Fargeat: This is an issue that can’t be answered by the Businesses alone. Privacy is a matter of trust, and in my opinion the best way to build this trust is with the help of third parties as neutral as possible, be it private or governmental entities.

Akshay Kanyal: To effectively utilize Location Based Intelligence do we require sophisticated and costly tools? If so won’t it put small and medium enterprises at a huge disadvantage?

Jean-Yves Fargeat: Sophisticated tools aren’t necessarily expensive. The answer, for small and medium enterprises is the Software as a Service (SaaS). It is such an elegant and efficient way of providing the latest of the technology without barrier to entry. The success of Salesforce.com is a perfect illustration of this.

Our Location Intelligence product, Galigeo, is already available as SaaS and SMEs love it.

Akshay Kanyal: Are market researchers fully equipped to provide meaningful insights to clients via Location Based Intelligence? How should a traditional researcher approach it?

Jean-Yves Fargeat: I think this is still an ongoing process. Some market research companies are quite ahead on that topic, others — the smaller ones — are still considering their options. Once again, Location Intelligence on Saas is where they should look.

Akshay Kanyal:  How should companies justify the required investments on Location Based Intelligence?

Jean-Yves Fargeat: In the same way they justified the investment on Business Intelligence: from a strategic point of view, insights from the geographical perspective can prove extremely precious, giving them an edge on their competitors. But what’s more, is that Location Intelligence solutions like Galigeo have also very practical and operational applications, such as sales force management and planning, geomarketing, logistics optimization,…

Akshay Kanyal: Will Location Based Intelligence complicate things or will simplify it for the companies?

Jean-Yves Fargeat: The successful implementations of Location Based Intelligence are the one which will simplify things at all levels. It is absolutely possible to achieve this, providing a good amount of reflexion beforehand.

Akshay Kanyal: If someone wants to know more about your company ‘CPIT’ how they can do so?

Jean-Yves Fargeat: Simply visit our website www.cpitasia.com, or contact us at sales@cpitasia.com

Akshay Kanyal: Any inspirational message for the youngsters who want to join the tech revolution?

Jean-Yves Fargeat: Be curious. Look at all things new with interest wherever they come from. Technology is evolving so fast you will quickly end in an impasse if you get too attached to a product, a technology or a tech company.

Jean-Yves Fargeat will be speaking at Insights Valley Asia: 2nd Annual 16-17 May 2013 Bangkok, Thailand

Five reasons to attend IVA2013

1. IVA 2013 has more practical examples of how companies implement actionable strategies
2. Participate in our unique brainstorming ‘Client Briefs’ where delegates help co-create solutions for real clients
3. It gives great value-add with over 20 senior executive speakers on top of its competitive conference pricing
4. Meet with clients from sectors ranging from FMCGs, pharmaceutical, financial, technology, etc.
5. Network with industry peers from Asia, USA, Europe and refresh connections and meet new ones

Key topics that will be discussed

– Decipher growth opportunities in the Mekong sub-region: Asia’s new frontier economy
– How Coca Cola segment Singapore into micro estates and do targeted marketing
– Leveraging on smart data analytics to derive consumer insights
– Co-creation 2.0, democratizing Research: for humans, by humans, of humans
– Using social media & insight communities to gain insight and increase the bottomline
– Using mobile insights to create a mobile strategy and profiling consumer trends in Indonesia
– Location based intelligence for business insights solutions to drive the bottom line
– Connecting with consumers across multiple platforms and building brands that matter
– Utilising insights to design innovative loyalty programs that help increase profits for FMCGs & retailers
– Using sensory research to create innovative product strategies and exploring emotions and sensory profiles
– A deep conversation of consumer data privacy issues in Asia and what this means for corporate researchers
– Exploring ways to measure mobile consumer experience and how it  translate into measurable business value

To register for Insight Valley Asia Click Here.

AkshayAkshay Kanyal writes survey research reviews on his popular blog Online MR. He’s an avid blogger, brand consultant and a content marketing expert, helping business owners to craft content that sells.

He provides content marketing advice to start-ups and innovation driven companies. He can be contacted at editor@onlinemr.com

You can also connect with him on LinkedIn ; Facebook ; Twitter

Comments

  1. The one question that wasn’t asked is the quality of Location Based data. What are the demographics of people who turn on and turn off there locators. I think this is a critical question for an industry that claims validity. The growth of smart phones does not correlate with sharing geo-location information. My observation is that many users are turning off this function until they need it for map information. There is now growing evidence that ads on mobile are both ignored and an irritation.

  2. This problematic in itself would warrant a long article. A few thoughts:

    Location Intelligence does not necessarily require the gathering of the accurate location of the customer. A lot of interesting insights can be gained through the analysis of metrics such as business density, proximity of competitors, ease of access, demographics, etc. This benefits particularly brick and mortar business, and this is where we have our best customers’ success stories.

    Location Based Advertising is only one of the application of Location Intelligence, and while it still hasn’t delivered all its promises, we are still in the early phases and there’s a lot of room for progress.
    Currently, the mobile operators are doing their best to leverage this.They are afraid of becoming “dumb pipes” since their customers are slowly swtiching to data connections even for calls and messaging, and count on LBA to increase their ARPU (Average Revenue Per User). They have a good chance of achieving this because they do have technical means to get a pretty precise location of their customers without relying on location sharing from smartphones.
    As you said, mobile advertising is often seen as irritating and is therfore ignored. The key is in relevance. The successful advertising platforms will be the ones who will manage to deliver only the most relevant advertisement at the right moment, rather than a constant stream of banners that users quickly learned to ignore.

    In short: Location Based Advertising is probably the application of Location Intelligence that has the biggest potential, but it is also one of the most difficult to setup. There are easier ways of leveraging Location insights which have already benefited many business.

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  1. […] Before that, Mr. Jean-Yves FARGEAT was interviewed by Online MR with a series of interesting questions toward giving his opinions on correlations between technologies and businesses. Read other questions and what he answered, all published at Online MR. […]