5 Blog Posts You Must Read Over The Weekend

knowledge is powerAh! it is Friday again and I am sure all of you are gearing up for a fun filled weekend – but before you hit hard the nearest pub I will like to share some interesting posts. I am sure these articles will enhance your knowledge. So squeeze in few minutes during this weekend to go over these articles – which I am sure you will really appreciate. Simply click on the post title or the ‘Click Here’ text link. Have a blast!

When it comes to Big Data, social context is king

Imagine if you could observe all your customers all the time: where they are, what they are doing and who they spend time with. If you could, you would almost certainly be making some significant changes to your business and marketing strategy. This total visibility may sound far-fetched but the Big Data pundits will tell you that this is now a reality.

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The potential benefits of “big data” have been well described, both by us and others: the ability to spot flu trends earlier and potentially save lives, for example, or to make it easier for companies to provide services in a more personalized way. But these same tools could also be used for more disturbing purposes that smack of Orwell’s Big Brother, and two prominent digital skeptics — Nicholas Carr and Evgeny Morozov — recently raised warning flags about that prospect. Which kind of future will we get?

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Is Data Visualization Art?

Data Visualization is driven by data. Its form is often derived from optimizing the efficiency of inputting data (and information about that data) into a human brain. It is a very pragmatic practice, built around numbers and logic.

And yet it is beautiful. It evokes emotions. It can be aesthetically pleasing, or hideous. It communicates complex concepts and provokes thought. It is consumed for enjoyment. Some visualizations even share similarities with poetry.

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Testing Ads Becomes Better, Cheaper, and Faster

For both qualitative and quantitative research purposes, testing ads has been an important staple in the diet of marketers for several decades.  Simply launching ads and seeing how well they work (or don’t work) after the fact is an undisciplined and risky approach.  Historically, that practice has resulted in countless failures in communicating messages to the general public.  Instead, market researchers have been conducting specialized research over the years to avoid the pitfalls of poor or inadvertent communications as well as to sharpen them before they are launched.

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Finding Tech Opportunities In Africa

Africa’s middle class citizens are the markers for future tech opportunities in the continent. The growing role of Africa in international trade has been well documented and the figures widely circulated: the emerging markets’ scramble for African commodities has brought billions of dollars of investment; in the last ten years foreign direct investment in Africa has surpassed aid; inter-African trade is on the rise[1]; Africa’s population makes up around a billion consumers, and that population is growing [2]. With this backdrop, technology trends in Africa have been fascinating to follow with the growth of mobile phone usage and mobile broadband, and hugely successful mobile payment sectors.

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Akshay Kanyal

Akshay Kanyal

Akshay Kanyal writes survey research reviews on his popular blog Online MR. He’s an avid blogger, brand consultant and a content marketing expert, helping business owners to craft content that sells.

He provides content marketing advice to start-ups and innovation driven companies. He can be contacted at editor@onlinemr.com

You can also connect with him on LinkedIn ; Facebook ; Twitter