Archives for January 2013

5 Awesome SurveyMonkey services You MUST check out

SurveyMonkey did something that many market research companies have miserably failed to do – making research SEXY! From the time first questionnaire was designed the customers have been stuck with the researchers to provide them insights. Earlier it was OK to wait for 3-4 months before you could get any insight about your potential customers – today it is suicidal […]

Top 10 Online Panel Companies with Awesome LinkedIn Company Page!

LinkedIn is a social networking platform for business professionals. In recent times it has emerged to be one of the best online destination to network with your prospective clients and customers. Therefore it has become imperative for smart companies to properly leverage the immense opportunities available with this platform. A very important feature available with […]

What if You are a Market Researcher in North Korea?

Last night I was watching a documentary on North Korea and was saddened by the magnitude of atrocities conducted in the name of communism. But what really intrigued me was that the people are so subservient that despite such hardship they are praising their tormentors (read the Government) . What is happening in North Korea is a very unique […]

Survey Respondents are just big fat LIARS!

Last time I checked my Facebook account (approximately 4 minutes ago) I discovered a SHOCKING pattern – all my friends/peers/relatives are either holidaying in Bangkok, buying a flashy sedan (read Honda City) or pasting plagiarized motivational quotes on their walls like a maniac. After 5 minutes scrolling down all the updates I just had one feeling – SADNESS – for myself! […]

Why I am SCARED of Indian data collection companies?

Well to start with 99% of them are FAKE and if you as a researcher is engaging any one of them – be aware of what trouble you are inviting. This has not always been the case – we Indians have a very strong analytical skills – probably best in the World (just look at […]

How to deal with tough as nails customers?

I wish that sales closures are easy but if they are – any Tom, Dick or Harry can become a great closer. Many a times you will come face to face with customers who are hell bent to ruin the day for you. They will be snobbish, irritating and demanding – every trick in the […]

Big Data and the curious case of a pregnant teenager

Have you ever come across a street magician who will ask you to think about a number/name and with some out of the world magic trick will tell what were you thinking. Of course you will be pleasantly surprised but the situation becomes scary if companies who are vying for your patronage knows exactly what you are looking […]

BIG MR Problem: Can we REALLY believe what people say?

Let us first get this thing crystal clear – people don’t deliberately provide false information during research surveys or focus group interviews. The real problem is that many of them try hard to actually conform to what they believe will please the interviewer. In other words it is the false belief system as to what an interviewer likes to […]

4 questions that every market researcher should ask himself

I will not say that these are some magic questions that can enhance your researching power but yes these are very practical ones that you should be asking yourself. It is imperative in your journey that at every milestone you take stock of your progress – check whether you are on the right track or […]

8 Social Media trends Researchers SHOULD know about

As a market researcher are you missing the BIG picture? Today social media platforms have reached at a stage where it is impossible for any market researcher to ignore them in terms of enormous amount of consumer insights they can provide. Where traditional researchers can ignore the topic by stating that ‘social media is just […]