10 Business Blogs in the Survey Research Industry you should be following!!

online panelsContent is King!! – If you are doing business in the 21st century then you fully understand the importance of content. Old school methods of marketing are long dead or are inching towards the inevitable. No longer is needed huge bunch of marketing cash to connect with your customers – Being Smart is enough for the purpose. Clients/Customers are more aware and actively participate in the product evaluation process. Your business blog is a platform that helps you connect with your audience. Alas companies have mistaken blogs to be their marketing mouthpiece. However certain businesses have leveraged it to showcase a deep understanding of their product/services. The list is not necessarily ranked from 1-10 you can consider all the companies mentioned here at par in terms of providing awesome content.

uSamp Blog

Blog Link: Click Here

Company Website: Click Here

Company Info: uSamp provides online sample solutions along with a leading SaaS platform for online survey authoring‚ data collection and insight delivery worldwide – powered by a global online panel of 8 million survey respondents

Why you should follow their blog: The articles are relevant and showcase deep understanding of the survey research. With team members contributing articles on a regular basis it elevates their position as a subject matter expert.

Lightspeed Research Blog 

Blog Link: Click Here

Company Website: Click Here

Company Info: Lightspeed Research is part of Kantar, the information, insight, and consultancy division of WPP. Through their global online research panels and products, Lightspeed Research delivers valuable data to help clients make informed business decisions.

Why you should follow their blog: Deeply insightful articles on the survey research industry. The blog is a must follow for those who want to understand more about the nuances of the survey research industry.

FGI Research Blog

Blog Link: Click Here

Company Website: Click Here

Company Info: FGI Research is a leading provider of custom market research, custom panels, online communities, and surveys and data collection. FGI Research was founded in 1981 and is privately held. Head quartered in Chapel Hill, NC, FGI Research has employees, client relationships and strategic partnerships all over the world.

Why you should follow their blog: Apart from the excellent articles on survey research FGI Research has beautifully leveraged multimedia presentation via you tube to create content. Thus making the content consumption more user friendly and interesting.

Vovici Blog

Blog Link: Click Here

Company Website: Click Here

Company Info: Vovici is the leading provider of online survey management and enterprise feedback solutions. Vovici’s survey, feedback and market research experts are some of the best and brightest in the industry.

Why you should follow their blog: One of the most professionally managed business blog – the user interface is very helpful – articles providing awesome insights to the readers and above all it is a knowledge enhancing blog for new entrants as well as the experts of the survey research industry.

Survey Monkey Blog

Blog Link: Click Here

Company Website: Click Here

Company Info: world’s leading provider of web-based survey solutions, trusted by millions of companies, organizations and individuals alike to gather the insights they need to make more informed decisions.

Why you should follow their blog: The blog is ‘content loaded’ – vital information is being provided in a simple digestible manner. Every aspect of the survey research business is being covered via interesting thought provoking articles.

KL Communications Blog

Blog Link: Click Here

Company Website: Click Here

Company Info: n 1996, Mr. Lonnie began KL Communications with the specific purpose of establishing a firm that would provide outstanding and insightful research. Their customized insights solutions help clients to consistently obtain key insights and put them in a strong position to positively influence the decision making process.

Why you should follow their blog: Simplicity is key to connect with your audience. KL Communications blog is engaging and leaves a lasting positive impact on the readers. If you are interested in keeping yourself update on the survey research market – this blog is a must read!

Market Tools Blog

Blog Link: Click Here

Company Website: Click Here

Company Info: Founded in 1997, MarketTools pioneered online surveys with the Zoomerang online surveys application, and continues to offer innovative solutions designed to deliver high value business impact. Market Tools provide access to highly-targeted audiences, the research platforms to interact with them, and the analytics and expertise to help our customers draw clear and actionable conclusions.

Why you should follow their blog:  one of the most thought provoking and detail oriented business blog in the survey research industry. Every entrepreneur should take a cue from Market Tools how to leverage a blog to explain in detail your product/services.

Confirmit Blog

Blog Link: Click Here

Company Website: Click Here

Company Info: Confirmit helps businesses operationalize feedback to drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programs.

Why you should follow their blog: The uniqueness of the Confirmit Blog is that it is not complicated and very detailed oriented. Technology companies always fall in the trap of  sticking too much with the technalities – but Confirmit Blog has broken this barrier – it is comprehensible yet not loosing its knowledge quotient.

Kinesis Survey Blog

Blog Link: Click Here

Company Website: Click Here

Company Info: Kinesis Survey Technologies is the industry leader for future-proof market research solutions. Offering powerful and cutting-edge online survey software and panel management software.

Why you should follow their blog: Simple, meaningful & easily navigable – the blog stands out for the effectiveness with which it delivers content. Some of the articles are masterpieces!

QuestBack Blog

Blog Link: Click Here

Company Website: Click Here

Company Info: QuestBack is a fast growing software company, and all the people at QuestBack are highly capable knowledge workers. The company was founded in 2000 and in a little over a decade has established themselves as a force to reckon with.

Why you should follow their blog: The content platform QuestBack has created is simply amazing – from the design of the blog to the selection of the topics. The blog here is an extension of the company’s marketing efforts. The articles are being presented in a manner that readers gets deeply involved with the brand.

Editor’s Note: Due to limitation of the length only 10 business blogs could be featured – if you come across some interesting ones buzz me at editor@onlinemr.com

Comments

  1. You forgot to list the SoGoSurvey Blog: http://blog.sogosurvey.com

  2. Yes, smartness is enough to reach to your customers. You just need to mention your business and need to explain it through best content so that customers get impressed with it.