Don’t Show Me the Money, Just Give Me Some Time.

Tami BrewerMost Americans are overloaded with ‘things to do,’ jumping from one task to the next. As if today’s over-booked family and work schedules are not frenetic enough, popular culture seems to support the fast pace with constant emailing, fast food drive-thrus, sound bites and text messaging and more. No wonder our heads are spinning and we’re losing sleep! At The Sample Network, we are seeing the fall-out from this type of maximum overload lifestyle first-hand with people registered in our survey pools. We reached out to past respondents of one or more of our recent surveys to ask a new set of questions, questions that focused on their lack of participation.

The overwhelming top two reasons for non-participation were “I was too busy to participate at the time” and “I don’t remember getting an email survey invitation.”

These two reasons alone accounted for more than 65-percent of the more than 2,500 return responses.

To break this down further, more than 33-percent of respondents reported that they were “too busy” to click through the survey link.

This suggests that increasing the window for completion from 1 to 3 days to 7 to 10 day, in conjunction with follow-up reminder emails, may improve the response rate with busy individuals.

This longer window with follow-up emails would also help to reach the 33-percent group of responders said that they never even noticed the email in their inbox.

Also, the fact that 16-percent of those queried expressed a desire to take the survey but reported it was closed at the time of log in also supports these improvements.

An interesting side note plucked from the data – it’s not all about the money.

Only 3-percent of respondents stated that their primary reason for non-participation was because “I didn’t like the amount of the cash award.”

So keeping in mind that time, rather than money, is a more valuable resource with many of us, The Sample Network is motivated to find ways to capture the attention of our potential respondents and streamline the survey-taking process while widening the response time.

tami brewerAuthor: Tami Brewer

Director of The Sample Network,

A division of Rex Direct Net,

Head quartered in Cherry Hill, New Jersey.

Contact: 1-888-572-3255

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