Archives for July 2012

Podcast Studio: In conversation with Richard Thornton from CINT!!

Cint is a privately owned software company delivering market-leading, innovative research products. The company specializes in SaaS software solutions offering efficient, user friendly consumer access, as well as online panel management products that are accessible worldwide 24/7. Headquartered in Stockholm, Sweden, Cint has offices in Europe, North America and APAC. In this podcast I am glad to interview […]

Fake Friends Not Good for Survey Panel Either!

Working with a quality market research panel and experienced sampling team, like The Sample Network, is essential to gain an edge over the competition and grow business with current and potential customers. ‘Refer-a-Friend’ programs are an often employed strategy to recruit new community members or to generate respondents for both quantitative and qualitative studies. Tapping into […]

Podcast Studio: In conversation with Mark Bergen from Vision Critical!!

Vision Critical builds online platforms that facilitate two-way communications with customers, employees and citizens in contexts ranging from market research to civic engagement. Vision Critical help their clients ask better questions, listen more intently, and learn what the people they care about think and say. Over 600 organizations around the globe, including a third of […]

10 Business Blogs in the Survey Research Industry you should be following!!

Content is King!! – If you are doing business in the 21st century then you fully understand the importance of content. Old school methods of marketing are long dead or are inching towards the inevitable. No longer is needed huge bunch of marketing cash to connect with your customers – Being Smart is enough for […]

Podcast Studio: In conversation with Alex Uzgin from PanelFinder!!

PanelFinder is designed for innovative market research firms looking to streamline and simplify the panel quote management process. In turn, it is used by efficient panel providers, both large and small, seeking to standardize their clients’ panel and quote requests. In this podcast I am glad to interview Alex Uzgin, Founder PanelFinder – Alex tells […]

Don’t Show Me the Money, Just Give Me Some Time.

Most Americans are overloaded with ‘things to do,’ jumping from one task to the next. As if today’s over-booked family and work schedules are not frenetic enough, popular culture seems to support the fast pace with constant emailing, fast food drive-thrus, sound bites and text messaging and more. No wonder our heads are spinning and […]

How to keep your customers coming back to your web site!!

Any business that has gone to the trouble and expense of establishing a web presence are entitled to expect a return on their investment. In order to earn their returns, the website has to be capable of continuously capturing the attention of customers, either potential or existing, so that they will file themselves a mental […]

Online research trend among car buyers

When deciding to buy a car, almost every one of us faces a cliff-hanger question – which car to buy? It’s equally daunting for first time as well as old-time buyers. Researches have found out that most common factors that influence a car-buyer’s decision are:

The Secret of maximizing your efforts in an ESOMAR Conference!!

Do you remember your first ESOMAR Conference!! – The first one is always MAGICAL!! – There is a flurry of activities – creating marketing material – ordering for more business cards – pushing the admin for timely hotel booking – GOSH! Time always seems to fly. You are always looking forward to ESOMAR Conferences as […]