Understanding Survey Research
Yes you read it correctly – you should not open an online panel company – BUT WHY!! – If you are thinking of investing USD 300-500 on a website and start aggregating – STOP reading this article. For others I will share with you the pitfalls of entering this industry. Not everyone have the will [...]
Market Research firms often relegate marketing themselves to a second or third (sometimes lower) priority. However, in today’s market place you must be found and be able to articulate your unique value position. One tool is blogging. Here are a few best practices for writing and promoting your business blog taken from suggestions business owners and [...]
Mass Mailing is DEAD!! It has been replaced by Customized Mailing – every mail tailored to cater to the needs of a specific client. Alas! – The introduction mails floating around in the Online Panel Industry today are plain BORING!! – The intro mails have become so repetitive in format that it is difficult to [...]
‘We have just won a large online panel project…’ goes the status update of an online panel company. My first reaction after reading it was – ‘so should I be happy for you?’ No matter how much I try to look at the positive side but such messages speaks of DESPERATION to get attention. It [...]
One of the BIGGEST challenge a client servicing manger faces on a daily basis – How to convert more RFP’s into WON projects! Although in this price driven market even few cents can make the difference. Winning a survey project is dependent on various Controllable & Non-controllable factors. A client servicing manager should fully understand [...]
Throughout the years many survey methods have been used and each and every one of them has their own benefits. But unfortunately they also share one major disadvantage: people don’t have much freedom to decide when they want to answer poll questions and this has given filling out surveys a somewhat boring and dreadful reputation. [...]
(Fast Track Your Web Panel RFQ) Introduction: What do you want when you send out a request for quotes (RFQ) or request for proposals (RFP) for web-panel pricing to panel providers, besides a price? In our rush-to-get-it-done world, we sometimes move too quickly and end up wasting time rather than using our time efficiently. Writing [...]
This is a blog for the people interested in Online Market Research Industry and who wants to know more about the nuances of survey research. [Read More …]
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