Archives for June 2012

Top 5 Reasons why you should NOT Open an Online Panel Company!!

Yes you read it correctly – you should not open an online panel company – BUT WHY!! – If you are thinking of investing USD 300-500 on a website and start aggregating – STOP reading this article. For others I will share with you the pitfalls of entering this industry. Not everyone have the will […]

Secrets of Blogging – Business Owners Speak Out!!

Market Research firms often relegate marketing themselves to a second or third (sometimes lower) priority. However, in today’s market place you must be found and be able to articulate your unique value position. One tool is blogging. Here are a few best practices for writing and promoting your business blog taken from suggestions business owners and […]

Secret of writing an AWESOME Introduction Mail for your Potential Client!!

Mass Mailing is DEAD!! It has been replaced by Customized Mailing – every mail tailored to cater to the needs of a specific client. Alas! – The introduction mails floating around in the Online Panel Industry today are plain BORING!! – The intro mails have become so repetitive in format that it is difficult to […]

Introducing ‘Common Sense Marketing’ for Online Panel Companies!!

‘We have just won a large online panel project…’ goes the status update of an online panel company. My first reaction after reading it was – ‘so should I be happy for you?’ No matter how much I try to look at the positive side but such messages speaks of DESPERATION to get attention. It […]

Now Online Panel Companies can DOUBLE their RFP Conversion RATE!!

One of the BIGGEST challenge a client servicing manger faces on a daily basis – How to convert more RFP’s into WON projects! Although in this price driven market even few cents can make the difference. Winning a survey project is dependent on various Controllable & Non-controllable factors. A client servicing manager should fully understand […]

How Mobile Survey Applications are CHANGING Research Landscape!!

Throughout the years many survey methods have been used and each and every one of them has their own benefits. But unfortunately they also share one major disadvantage: people don’t have much freedom to decide when they want to answer poll questions and this has given filling out surveys a somewhat boring and dreadful reputation. […]

Get the HIGHEST VALUE from your Next Market Research Project!!

(Fast Track Your Web Panel RFQ) Introduction: What do you want when you send out a request for quotes (RFQ) or request for proposals (RFP) for web-panel pricing to panel providers, besides a price? In our rush-to-get-it-done world, we sometimes move too quickly and end up wasting time rather than using our time efficiently. Writing […]