Top 5 reasons why online panel industry needs a SUPERSTAR!!!

ONLINE PANELSQuick test: What is the first word that comes to your mind when you hear these words – CHESS, FOOTBALL, COMPUTERS, PAINTING, and ENTREPRENEURSHIP – I guess – Gary Kasparov, Pele, Steve Jobs, Picasso, and Richard Branson. Now think of the word ‘Online Panels’ does it rings someone names? I guess not!! Every industry needs a superstar who can be an inspiration and a talent magnet. The article illustrates 5 reasons why our online panel industry today really needs a SUPERSTAR!!


When all seems lost and our judgment shrouded with doubt – it takes a HERO to stand up for what is right and show us the way. Today it is a CHAOS!! Some may not accept it but it is a harsh reality which cannot be ignored. The clients are becoming skeptical of the online methodology due to rampant cases of data fudging and fake respondents. There are voices in the online data collection industry fighting against the malpractices but they number few and scattered. The online panel industry needs a SUPERSTAR to be the rallying point of all the voices.

A SUPERSTAR will help us to group under ONE BANNER and fight against the wrong practices – PLAGUING online data collection industry. We are at WAR!! – With panel companies popping up RIGHT, LEFT & CENTER and quality been thrown out of the window. Every war needs a SUPERSTAR to fight on our side.

Today the online data collection industry is clearly DIVIDED into 2 groups – where one is the group of righteous entrepreneurs working hard to provide VALUE to the clients and on the other side greedy profit makers – simply out there to milk the industry dry. It is imperative that the first group wins as the fate of the industry lies in their hands. A victory is MUST and we need a LEADER for the same!!

A leader is a dealer in hope – Napoleon Bonaparte


Some of you might have heard the word – ‘Justice League’!! It is a group of Superheroes fighting against the evils of the world. What a SUPERSTAR does is that they attract other superstars to join the cause. The evil takes many forms and believes in the strength of numbers – a SUPERSTAR might be alone and therefore requires a team to vanquish the evil.

Online data collection is a ‘low entry barrier’ industry therefore the lure of ‘quick money’ has invited many ravenous business owners. The number of these fake panel companies is increasing by the day. These companies are creating havoc by shelving out bad quality data and an equally bad name to the online methodology. The need of the hour is to have people who have a unique value proposition to offer. A superstar will attract the right kind of leaders in our online data collection industry.

Coming together is a beginning. Keeping together is progress. Working together is success – Henry Ford


It might seem an impossible task to rid the online data collection industry of all the wrong practices denting its reputation – BUT IT IS POSSIBLE to do so!! In the late 90’s in India the IT industry was facing similar issues – ‘low entry barrier’ with the lure of quick money – during those days there weren’t any BIG IT companies and the industry was facing an uphill task of creating confidence in their clients.

During those chaotic times in the IT industry few SUPERSTARS like Narayan Murthy (INFOSYS), Azim Premji (WIPRO) & Shiv Nadar (HCL) gave it a new lease of life. They REDEFINED the meaning of VALUE PROPOSITION – leading by example these superstars not only help created one of the biggest global IT brands but also inspired coming generations of entrepreneurs. These SUPERSTARS literally drove those greedy businesses out of the market.

A leader’s role is to also leave behind a legacy!!

Today the online data collection industry is thinking only about the profits – quite oblivious to what the future is. The EVIL is rising as we speak with people devising new ways to fudge data. Today the industry is in DIRE need of a SUPERSTAR which can help vanquish the evil practices ruining the sanctity of the online methodology.

If you think you can win, you can – William Hazlitt


During World War 2 when Britain was being bombarded by German planes – when the hope was bleak and all seems to be lost. A man rose and inspired the entire country to fight back and change the course of history!!!

We shall go on to the end, we shall fight in France,

we shall fight on the seas and oceans,

we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be,

we shall fight on the beaches,

we shall fight on the landing grounds,

we shall fight in the fields and in the streets,

we shall fight in the hills;

we shall never surrender, and even if, which I do not for a moment believe, this Island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God’s good time, the New World, with all its power and might, steps forth to the rescue and the liberation of the old – Sir Winston Churchill

A SUPERSTAR inspires the people when they need it the most – they help ‘pump up’ the spirits.

Today in the online data collection industry the people doing the right thing are demoralized looking at how the projects are being won on ‘CHEAPNESS’ rather ‘VALUE PROPOSITION’. Someone has to rise up to the occasion and BLUNTLY point out the wrong. The need of the hour is to SCREAM at the top of our voices and tell the clients why they should not fall into the trap of dubious panel companies.

More than ever – TODAY we need a SUPERSTAR!!

We are still masters of our fate. We are still captains of our souls – Sir Winston Churchill


If you want peace, prepare for war!!

Someone has rightly said the above words – today we need to gear up for the upcoming ‘DIGITAL REVOLUTION’ where online data collection would be the primary methodology for connecting with customers. There is a BRIGHT FUTURE which awaits us in this industry and to achieve the desired goals we need to create best practices for the industry.

A SUPERSTAR is what we require the most today – someone who can show us the path – someone who can help QUASH the fake panel companies – someone to whom everyone will look up to!!

If you think that you have in it to stand up for the occasion – If you think that you can make that difference in this industry – and if you BELIEVE that RIGHT will win the war – RAISE YOUR VOICE!!

There is a hero in all of us – JUST LISTEN TO WHAT HE SAYS!!

Now you have a choice. You can comment, share, or implement. I prefer if you implement, but I’ll appreciate all three – Akshay Kanyal