Interview with Rohini Srihari, Chief Scientist at SmartFocus

Rohini Srihari

Editor’s Note: I am super excited today to interview Rohini Srihari, Chief Scientist at SmartFocus for the Online MR blog. Rohini will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Inferring Demographics from Social Data. In this interview Rohini provides in depth insights on various topics related to the insight industry.

Interview with Mark Turner, Principal Data Scientist for Teradata Aster

Mark Turner

Editor’s Note: I take this opportunity to thank Mark Turner, Principal Data Scientist for Teradata Aster for an insightful interview for the blog. Mark will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Mining Text to Pinpoint Customer Reactions to Products. In this interview Mark provides in depth insights on various topics related to the market research […]

Interview with Bethany Bengtson, Analyst at Bottlenose

Bethany Bengtson1

Editor’s Note: Today I am extremely pleased to interview Bethany Bengtson, Analyst at Bottlenose. Bethany will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Providing direction to the fashion industry based on online sentiment’s deviations from expert-anointed colors. In this interview Bethany provides in depth insights on various topics related to the market research industry. I […]

Brand Equity Index – Must Read for Every Brand Manager

KK Chandan

So, what are you really measuring? We call it Brand Equity. Most brand managers spend hours on the Brand Equity Scores/Index/Indices – in effort to really understand what the Equity Index or Score really means or indicates; and more often than not – questions remain unanswered. This document aims to shed some light on what […]

Interview With Chris Fanning, President & CEO of SSI

Chris Fanning

Brief background of Chris Fanning: Chris Fanning, 52, is president and chief executive officer of SSI.His responsibilities include managing the business for growth and profitability, creating a strategic vision for the company, and establishing goals and instilling accountability in the organization to meet those goals.Fanning joined SSI in February 2012 as chief operating officer, becoming president […]

Interview with Miguel Ramos, Mobile Practice Lead at Confirmit

Miguel Ramos_Confirmit

Editor’s Note: Today I am extremely pleased to interview Miguel Ramos, Mobile Practice Lead at Confirmit. Miguel will discuss at MRMW Berlin how we are capturing insights from “The Telegraph” tablet app through embedded surveys. Miguel will also cover different customer touch points in a multichannel experience and explore the value of insights captured from […]

Three Challenges Increasingly Being Faced By Market Research Agencies

Bo Mattsson

As the market research industry continues to face rapid technological, social and economic change, research agencies are increasingly up against challenges that must be overcome in order to meet client demands. With the proliferation of social media and the need for brands to generate awareness across different channels, it is crucial market research professionals rethink […]

Interview with Jon Sadow, Product Manager at Google Consumer Surveys

Jon Sadow

What an exciting week it turns out to be as I am thrilled to interview Jon Sadow, Product Manager at Google Consumer Surveys. Jon will be presenting on the topic “PUTTING SURVEY DATA WHERE IT BELONGS” at IIEX Conference. In this interview Jon provides in depth insights on various topics related to the market research industry – especially […]

Interview With Sion Agami, Research Fellow at Procter & Gamble Fem Care

Sion Agami

Editor’s Note: Today I am extremely pleased to interview Sion Agami, Research Fellow at Procter & Gamble Fem Care. Sion will be participating in the panel discussion “bridging the client & supplier gap” at IIEX Conference. In this interview Sion provides in depth insights on various topics related to the market research industry – especially in the context […]

5 Common Mistakes of Brand Marketing and How to Avoid Them

Rebecca Lindegren

When you’re in the process of developing your brand, determining the audience can be one of the biggest challenges. Although the products or services themselves may be enough to guide your efforts toward figuring out who your ideal buyers are, it’s still important for you to decide on a clear plan for creating effective marketing […]