#Big MR – From Big Data to the Big Picture

This article was published in the May 2016 Issue of the Online MR Magazine – CLICK HERE to read the magazine. How can we deliver actionable advice from data? Interview with Darren Mark Noyce, Founder of MR Consulting firm Skopos London  To begin, with the mammoth amount of data being thrown at a market researcher today […]

Do We Really Understand The Customers?

This article was published in the May 2016 Issue of the Online MR Magazine – CLICK HERE to read the magazine. Research methodologies have more or less been the same, however customer needs changes rapidly – are we changing with times or waiting to become obsolete? David Lundahl:  We are in the midst of a time […]

Survey Says…Show Me the MROC!

This article was published in the May 2016 Issue of the Online MR Magazine – CLICK HERE to read the magazine. Tips for Using a Market Research Online Community (MROC) To Meet Your Qualitative & Quantitative Needs In today’s world of digital and social connectivity, it is more important than ever for brands and companies to connect […]

What Are The Opportunities & Threats For The Survey Research Industry?

This article was published in the May 2016 Issue of the Online MR Magazine – CLICK HERE to read the magazine. What are some of the areas that need immediate attention to prepare survey research companies – especially in context with rapidly changing business dynamics? Andrew Jeavons: There are two urgent topics that need to be […]

5 Reasons Why Online Panel Companies Must Leverage Content Marketing (or else lose business)

The biggest problem with online panel business is the entry barrier is too low – with just a laptop and a false claim that “we have 2 million panels in 24 countries (build in few months!)” any tom, dick and harry can start an online panel company. But this strategy doesn’t work for too long […]

Interview with Rohini Srihari, Chief Scientist at SmartFocus

Editor’s Note: I am super excited today to interview Rohini Srihari, Chief Scientist at SmartFocus for the Online MR blog. Rohini will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Inferring Demographics from Social Data. In this interview Rohini provides in depth insights on various topics related to the insight industry.

Interview with Mark Turner, Principal Data Scientist for Teradata Aster

Editor’s Note: I take this opportunity to thank Mark Turner, Principal Data Scientist for Teradata Aster for an insightful interview for the blog. Mark will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Mining Text to Pinpoint Customer Reactions to Products. In this interview Mark provides in depth insights on various topics related to the market research […]

Interview with Bethany Bengtson, Analyst at Bottlenose

Editor’s Note: Today I am extremely pleased to interview Bethany Bengtson, Analyst at Bottlenose. Bethany will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Providing direction to the fashion industry based on online sentiment’s deviations from expert-anointed colors. In this interview Bethany provides in depth insights on various topics related to the market research industry. I […]

Brand Equity Index – Must Read for Every Brand Manager

So, what are you really measuring? We call it Brand Equity. Most brand managers spend hours on the Brand Equity Scores/Index/Indices – in effort to really understand what the Equity Index or Score really means or indicates; and more often than not – questions remain unanswered. This document aims to shed some light on what […]

Interview With Chris Fanning, President & CEO of SSI

Brief background of Chris Fanning: Chris Fanning, 52, is president and chief executive officer of SSI.His responsibilities include managing the business for growth and profitability, creating a strategic vision for the company, and establishing goals and instilling accountability in the organization to meet those goals.Fanning joined SSI in February 2012 as chief operating officer, becoming president […]